One of the first major initiatives to roll out systemwide are enhancements to make the drive-thru lane faster and less stressful for the consumer. The enhancements include new preview and menu boards, along with order confirmation units, improved sound systems and an "amount owed" display board. New packaging components for the drive-thru include clear-view bags, which allow employees and consumers to "see" that the order is complete. To complete the drive-thru experience, Burger King will also implement a "customer courtesy zone" where consumers can simply pull over to an intercom, voice their request (e.g. for more napkins or extra ketchup), and a crew member will deliver the request right to their car. More than 50% of all Burger King transactions occur in the drive-thru.
The interiors were designed to reduce stress, with new, easy-to-read, daypart-specific menu boards, more comfortable dining rooms, and a Virtual Fun Center with interactive computer games for the kids and their parents. After more than three decades of use, the current Burger King "Bun Halves" logo will be updated. The key design changes incorporate larger, more dynamic lettering bursting out of the buns, suggesting motion and dimension.
The contest is open to anyone 18 years of age or older who orders a hamburger and a Coke from the new "Team Denny’s" menu. Customers will receive a free "Peel 'n' Win" race car driver-themed game piece when they pay for their meal.
"NASCAR is a fast-growing sport, and we are pleased to partner with Coca-Cola in Denny’s first racing promotion," said Jon Jameson, Sr. V.P., Marketing.