Creative Online

CREATIVE Restaurant Marketing

June/July 2001


McDonald’s Opens First McCafe In U.S.

Consumers in Chicago, IL can now enjoy a wide selection of gourmet coffees, teas, pastries and desserts, at the new McDonald’s McCafe. Items are served on fine china with stainless steel flatware for dine-in customers. All menu items also will be available for carry-out.

The ambiance at McCafe is designed for comfort and includes leather couches, chairs, and bistro style tables as seating with vintage French posters, lace curtains and mahogany and granite accents decorating the space.

“We are aggressively looking for ways to grow our business under The Golden Arches, and McCafe gives customers another reason to visit McDonald’s,” said Alan Feldman, President, McDonald’s USA.

McCafe was first introduced in Australia in 1993 and has become a successful enterprise in 17 countries. All McCafes are within or adjacent to existing full-service traditional McDonald’s restaurants.


Compaq & Starbucks Coffee Join To Create Wireless Customer Experience

Compaq Computer and Starbucks Coffee Co., have announced a five-year strategic relationship in which Compaq was named Starbucks preferred information technology infrastructure provider for its retail stores.

In the future, Starbucks customers will be able to enjoy their favorite coffee beverages while accessing broadband content and services through innovative Compaq wireless devices such as the hot-selling iPAQ Pocket PC.

“This agreement allows us to take advantage of Compaq’s expertise to achieve our goals of improved store operations and customer enhancements,” said Darren Huston, Sr. V.P. , New Ventures at Starbucks.


CATEGORY: Banner Sign Systems
DISPLAY PRODUCER: Dinaco Inc.
1776 Yorktown #600, Houston, TX 77056

This Mini Banner Sign System was developed for Burger King, which wanted a system that would provide an eye catching message visible to drive by traffic, as well as those on foot entering the store. The system had to have the ability to change out of promotional messages. At 8' x 1 ½' the banner is small enough to fit easily angled at roof canopy, yet large enough to be visible from the street. Spring tension arms slip into mounting brackets and lock into position making installation simple.


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