Baskin-Robbins Promotion Ties In With ‘X2’
Baskin-Robbins recently tied in with Twentieth Century Fox’s ‘X2.’
Joe Adney, Senior Director of Marketing for Baskin-Robbins, said, “Our flavor production team developed a collection of ice cream creations that reflect the theme and elements of this summer movie.” These flavors included; Oreo X-Mint, X-Treme Berry Sherbet, and Wolverine’s Berry Rampage Sundae.
The X2 summer promotion has been supported with media and internet advertising, extensive in-store signage and special in-store displays.
Subway Restaurants Introduce Tuscany Decor
Subway Restaurants has introduced Tuscany Décor, a new design package that is the first complete interior and exterior revamp Subway has undertaken. The Tuscany Décor provides a warm and inviting environment that enhances Subway’s brand positioning of healthful, fresh, great-tasting sandwiches and salads.
“We realize the importance of reinforcing our brand in everything we do, from advertising through restaurant appearance,” said Ruth Woyciesjes, Subway Creative Director.
The inspiration for the new look comes from the Tuscan heritage of Subway Co-founder, Fred DeLuca. The warm colors and textures of the Tuscan countryside embody Old World charm. The natural materials of the region--brick, clay, stone--express the feel of the landscape.
The design concepts were developed for Subway by Design Forum, a Dayton, OH-based retail design firm.
DreamWorks Signs Promotional Partners For ‘Sinbad: Legend of the Seven Seas’
Baskin-Robbins, Burger King, General Mills, Hewlett Packard, M&M’S Brand, and Speedway SuperAmerica have signed up as promotional partners to tie in with DreamWorks’ “Sinbad: Legend of the Seven Seas.” The “Sinbad” promotional campaign will be prominently featured in over 50,000 retail locations this summer.
Burger King restaurants will offer a four-week kids meal program, featuring “Sinbad” collectible premiums. Baskin-Robbins is offering exclusive flavors and themed products such as the Deep Blue Menace Sundae and Sinbad’s Triple Punch Sherbet. The promotion will be supported with a national TV campaign and extensive in-store signage.
General Mills is featuring “Sinbad” on millions of packages of Big G Cereals, Totinos, and Pop Secret and is supporting the promotion with in-store p.o.s. materials. In theatres around the nation, M&M’S will support “Sinbad” with a value pack promotion.
Speedway SuperAmerica convenience stores will offer an exclusive “Sinbad” cup and will highlight the offer with in-store signage.
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