Burger King Features Giant Shrek2 Rooftop Inflatable
Burger King is marking the return of Shrek in a really big way, with a 12 foot tall inflatable Shrek standing on the roofs of selected Burger King restaurants and the limited time availability of a new series of Shrek-themed toys in Kids Meals.
“The original Shrek motion picture was a hit with our Guests, so we’re thrilled to be a promotional partner with DreamWorks on Shrek2,” said Russ Klein, Chief Marketing Officer for Burger King Corp. “Our inclusion of a larger-than-life Shrek on top of more than 2,000 of our restaurants across the country provides powerful 'air support' for the film, and adds an extra dimension of fun for Guests when they visit their neighborhood Burger King.”
The Burger King Shrek2 promotion is being supported with in-restaurant merchandising, and national kid-directed television advertising.
Blimpie Conducts ‘Super Summer’ Promotion
Blimpie is running the new “Super Summer” promotion featuring custom LidRock CDs. Produced by LidRock, each collectible CD comes packaged in the plastic beverage lid of a 32 oz. drink and features music from a headline artist.
Blimpie is also sponsoring Clear Channel Entertainment's “Summer of Live” Concert Season. As a presenting sponsor, each concert venue will feature Blimpie signage and on-site sampling. To celebrate its Super Summer, Blimpie will also bring back its most popular limited time available sandwiches and salads.
The Summer of Live Sweepstakes provides a chance to win one of several ultimate concert road trips including the grand prize trip for two to England and a pair of tickets to the winner’s choice of a Clear Channel concert in England.
“It is our 40th birthday and we want to make a big impression both with our hot new menu concepts and our exciting promotions,” said Mark Mears, Chief Marketing Officer, Blimpie International.
New Sizzler Restaurant Design Debuts In Northern CA
Worldwide Restaurant Concepts, has opened a new Sizzler restaurant in Antioch, CA, showcasing all the branding and structural elements that are part of Sizzler’s current remodel program.
Design elements for the new store include warm interior colors, interior and exterior river rock accents, updated menu boards, and new eye-catching exterior signage and entrance area.
“Sizzler USA has been introducing these elements into existing restaurants with their remodel program, but the impact is far more dramatic at this new location,” said Charles Boppell, CEO of Worldwide Restaurant Concepts. “Expanding the network of franchisees is a key component of Sizzler’s growth strategy and this restaurant captures the vitality of the brand and will be a valuable asset in attracting new franchisees to the Sizzler family.”
Cereality Cereal Bar & Café Plans Rollout
Cereality Cereal Bar & Café, a new foodservice concept serving cereal out-of-home, is planning a national rollout. The “Seinfeld-esque” kitchen setting features homey kitchen cabinets stocked with familiar cereals.
From morning to night, Cereality focuses on the custom-blending and serving of both cold and hot cereals, along with a variety of original recipe cereal-based snack foods. Cereality features 33 choices of cereal including brand names, 34 choices of toppings, 3 types of milk, plus an assortment of specialty milks available from the “Moo Machine.” Invent-a-Blend, developed in partnership with Quaker, allows the customers to opt for a variety of basic grains, or select from three Quaker hot cereals.
David Roth, CEO of Cereality, said, “We’ve created a branded restaurant format for eating cereal away from home all day long. We’re also tapping into the personalization trend and we have built-in equity by using branded ingredients in our proprietary recipes.”
Dunkin’ Donuts Opens In Wal-Mart Stores
Dunkin’ Donuts has announced plans to establish a retail presence in select Wal-Mart locations. The first store-within-a-Wal-Mart recently opened in North Wyndham, CT.
“Wal-Mart and Dunkin’ Donuts share the same mainstream American Customer base,” said Jon Luther, CEO, Allied Domecq Quick Service Restaurants. “We understand the needs of our customers for speed, convenience, and quality whether they are stopping for a coffee or shopping for retail items.”
Prominently positioned in the front of each Wal-Mart, the in-store Dunkin’ Donuts shops will look and feel just like a neighborhood Dunkin’ Donuts store.
McDonald’s Launches Healthy Lifestyle Education Campaign
McDonald’s has unveiled a balanced lifestyles effort to help address obesity in America. The multi-year plan, focusing on children and adults includes significant efforts in the areas of food choices, physical activity and education. Jim Skinner, Vice Chairman, McDonald’s, said, “We are committed to playing an active role to be part of the solution.”
McDonald’s is introducing new food choices and ordering options including the “Go Active! Adult Happy Meal,” featuring a salad, bottled water and a Stepometer so consumers can track their daily walking. New Happy Meal choices will give parents and children the opportunity to mix and match offerings. Available nationally will be the option to order burgers and sandwiches “low-carb-style,” without the buns, and a “Simple Steps” brochure that shows customers how to order across the menu to lower fat, calories and carbohydrates. McDonald’s is also launching the “McDonald's Go Active! American Challenge,” with Bob Greene, who will walk and bike across America for 36 consecutive days, challenging people to take steps toward more active lives.
Krispy Kreme’s MobileStore Featured At Events
Krispy Kreme Doughnuts, Inc. has created a Krispy Kreme store on wheels that produces fresh, hot Krispy Kreme doughnuts and coffee. The mobile store is used at select events and store openings.
The custom-designed, 18-wheel truck serves as both carrier and production line for the Krispy Kreme mobile store, which can produce up to 100-dozen signature Original Glazed doughnuts per hour.
The mobile store also serves other varieties of Krispy Kreme Doughnuts, Krispy Kreme’s new blend of fresh-roasted coffee and other beverages.
Category: Inflatables For Special Event Programs
Display Producer: The Inflatable Marketplace and Inflatable Images
18l0 Gillespie Way, Suite 202, El Cajon, CA 92020
These Shrek Inflatables were produced for a special program for Burger King. The Shrek 2 Torso's were 9 ft. tall x l2 ft wide. There were l800 pieces created of sealed inflatables for the program.
Category: Corrugated Displays
Display Producer: Rapid Displays
4300 W. 47th St., Chicago, IL 60632-4476
The Go Active Lobby Merchandiser reinforces McDonald's commitment to healthy menu options and lifestyle choices. The display highlights the Stepometer premium offer with the new Go Active Happy Meal.
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