Church’s Chicken Consumers “Know What Good Is”
Church’s Chicken is letting their consumers do the talking for them with the “I Know What Good Is” campaign. “I Know What Good Is” builds on the urban cool platform that Church’s Chicken has established, and expresses it in the many voices of their diverse, multicultural customers.
“We knew we always win the price/value battle,” said Farnaz Wallace, Church’s Chief Marketing Officer, “but we wanted to learn what differentiates Church’s product quality and experience from competitors. When it comes to Church’s Chicken, “good” translates to product quality, care in preparation, and being part of their communities. It is the universal need to feel “good” about the decision to eat at Church’s that inspired the campaign.
The Cartel Group created the campaign including in-store graphics.
KFC Promotes New Grilled Mexi Bowl
Kentucky Fried Chicken introduced its first-ever grilled chicken bowl with south-of-the-border flavors, in response to consumers’ ongoing demand for fresh, bold, full-flavored menu items. KFC's new Grilled Mexi Bowl is a combination of authentic flavors. The grilled chicken is combined with Mexican-style rice, jalapeno pinto beans and topped with freshly made pico de gallo, all in a convenient bowl.
The Grilled Mexi Bowl and other grilled menu items will be supported with TV and radio ads in addition to in-store point-of-purchase.
Domino’s Pizza Begins Use of All-Electric Delivery Vehicle
Domino’s Pizza has tested delivering its pizzas using ZAP all-electric vehicles supplied to them by The Electric Vehicle Company. The electric vehicle deliveries reinforce Domino’s desire to offer cost-saving, environmentally friendly delivery options. Jim Stansik, Domino’s V.P., Franchise Development, said, “Domino’s is committed to being a responsible consumer of our planet's natural resources by testing the feasibility of using electric vehicles in our stores.”
The Electric Vehicle Company (EVC) of Chicago is making its all-electric vehicles available to consumer product companies for use as an environmentally friendly and cost-efficient option for conducting deliveries, mobile advertising and event marketing programs. Their unique styling definitely catch consumers’ eyes and can be easily wrapped with signage.
Wendy’s Launches National Taste Tour
Wendy’s is conducting a 25-city, North American taste tour, the first time that Wendy’s has initiated a multi-city taste tour and promotional effort of this size and scope.
Computer kiosks will be provided at the tour stops, where people can enter the ‘Build Wendy’ New Burger” contest. Consumers will vote for the winner, who will receive $25,000 and potentially have his or her burger added to Wendy’s menu. Nine runners-up will receive hamburgers for a year.
Ian Rowden, Wendy’s Chief Marketing Officer, said, “This hamburger initiative is an important milestone for Wendy’s from a strategic standpoint. It will give thousands of consumers the opportunity to more deeply interact with our brand and personalize their Wendy’s experience.”
Pinnacle Launches Palm.kiosk
The Pinnacle Corp. has launched a new self service kiosk solution, Palm.kioskTM, powered by Xpedient to capitalize on the self service kiosk opportunities within the convenience store market.
The self service kiosk is an extension of Pinnacle’s Palm POS, adding even more integration convenience to their solutions for current and future Pinnacle clients.
Denise Lewis, Palm POS Solution Manager, said, “Palm.kiosk will strengthen Pinnacle’s food service offering and allow a platform to launch other kiosk-based functionality in the future.”
Initially, Palm.kiosk will include food service order operation capabilities but will be expanded to include additional functionality.
Retailers will also have the option of fitting their Palm.kiosk units with custom graphics to provide another mode of advertising to their customers at the kiosk.
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