Virgin Mobile Offers Ringtone Value Menu
The Virgin Mobile Ringtone Value Menu powered by Burger King promotion allows Virgin Mobile USA customers to choose from a list of available options via the VirginXL WAP deck or online for $1.00 each. Warner Music Group artists featured were chosen to appeal to a wide range of music tastes.
“Our customers are always looking for ways to save,” said Ron Faris, Director, Brand Development, Virgin Mobile USA. “Both Virgin Mobile and Burger King are committed to giving consumers value and choice for their dollar.”
“We’re constantly looking for innovative ways to provide value and entertainment to our BURGER KING guests,” said Brian Gies, V.P., Marketing Impact, Burger King.“The Virgin Mobile USA program provides us the opportunity to do both; offer customers popular music ringtones from major recording artists at a great price.”
When the concept for an ad-supported ringtone promotion was first proposed, we jumped at the chance to participate with Virgin Mobile,” said Perry Bashkoff, V.P., Marketing, Warner Music Group.
Burger King Introduces Nutritionally Balanaced Kids Meal
Burger King has launched a new nutritionally balanced BURGER KING Kids Meal, featuring BK Fresh Apple Fries and KRAFT Macaroni & Cheese. The new meal is just one part of the BK Positive Steps nutrition program.
“Burger King has been taking positive steps in the nutrition arena for some time, and now is offering a Kids Meal that boasts an exceptional nutrition profile,” said Russ Klein, Burger King’s President, Global Strategy, Marketing & Innovation. “The BK Positive Steps nutrition program formalizes our nutrition efforts and demonstrates our commitment to help customers live and eat better.” The new Kids Meal provides 350 total calories with less than 25 percent of calories from fat.
The launch of the new Kids Meal is supported by a large-scale marketing campaign, including in-restaurant merchandising.
IHOP Celebrates 50th With American Road Tour
In celebration of its 50th birthday this July, IHOP has teamed up with Minor League Baseball for a cross-country road tour celebrating baseball and pancakes. IHOP’s Discover America Road Tour will visit Minor League Baseball parks in 27 cities. An IHOP-branded RV will travel 8,500 miles and visit 61 Minor League Baseball games bringing cheer, games and giveaways.
“As we celebrate our 50th birthday, we are bringing together the ultimate treat for our guests who love both IHOP pancakes and their local Minor League Baseball team,” said Carolyn O’Keefe, IHOP’s Sr. V.P., Marketing.
Taco Bell Promotes New 79-89-99 Value Menu
Taco Bell is serving up more bang for the buck to hungry consumers with the launch of its new 79-89-99 Why Pay More™ Value Menu. The permanent value menu delivers three amazing price points-79, 89 and 99 cents-and a more meaningful variety of menu choices.
Featuring classic Taco Bell items like the Beef Crunchy Taco and four all-new Value Menu products to choose from, the 79-89-99 Why Pay More Menu is all about spending less and getting more. The 89 cent Cheesy Double Beef Burrito, filled with a double portion of seasoned beef and melted nacho cheese sauce, highlights the menu and will be prominently featured in restaurant point-of-purchase materials and in television advertising.
“With gas prices having soared to more than $4 a gallon, consumers are looking for creative ways to stretch their dollars,” said David Ovens, Chief Marketing Officer, Taco Bell Corp.
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