White Castle Restaurants Unveil New Prototype Design
White Castle restaurants are introducing a new design for the 80-year-old hamburger chain.
The new design maintains the white exterior and castle-inspired façade, but the look is designed to convey the brand’s vitality and ability to satisfy “Cravings.” In fact, there are signs designating “Crave Zones” above where the hamburgers are prepared.
The new logo is true to the spirit of past logos, but is updated with a new style. It retains the castellations and a hint of the gothic font, but is brighter, bolder and easier to read. Orange has been added to the traditional blue and white used by the company in both the logo and the design of the stores.
The new design is being tested in select sites around the country beginning with St. Louis, Chicago and New York City.
Wetzel’s Pretzels & Muscle Beach Lemonade Roll Out Co-Branded Retail Concept
Muscle Beach Lemonade and Wetzel’s Pretzels have launched a joint venture combining Muscle Beach Lemonade and Wetzel's Pretzels into one co-branded concept. More than 350 stores are planned over the next five years, targeting traditional mall locations as well as other retail venues. Current expansion efforts include a co-branded store set to debut in a Wal-Mart Supercenter in Scottsdale, AZ.
Wetzel’s Pretzels and Muscle Beach Lemonade will integrate a “Twist and Squeeze” signage element and logo throughout the store providing a fun way to marry the two concepts. The stores will feature an exhibition-style cooking area with “actors” rolling pretzels, as well as lemonade stompers pounding lemon halves into lemon juice.
Taco John’s “Supergraphic” Lightbox Display
This 60” x48” lightbox display is being used by Taco John’s to show full color photographs of its most profitable menu items. The Supergraphic display is placed near the cash register in Taco John’s restaurants. This helps to speed-up service because it helps customers select their orders. It also help to promote sales of the most desirable menu items. The display is easily updated with new photos to promote new items. This Taco John’s “Supergraphic” display was created by Clearr Corporation, 3750 Williston Road, Minnetonka, MN 55345.
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