Campbell’s Promotional Signage Introduced
Campbell’s required promotional signage intended for placement in cafeterias, which serve Campbell’s soup. The program was designed to promote the soups as being comparable in flavor and quality to professionally prepared soups served in restaurants.
The signage program currently consists of two pieces: The Campbell’s Oval Wall Sign contains the logo “Restaurant Quality” screened on expanded PVC to give the sign a professional look. The second sign is the Campbell's Chalkboard, which also features a custom screened “Restaurant Quality” logo. The Chalkboard is CNC cut to arched-top shape. The Chalkboard promotes different soups and can also be used to display specials and prices.
The Campbell's Wall Sign and Chalkboard Sign were produced by Heritage Sign & Display of Nesquehoning, PA.
Popeyes Chicken Uses Digital P.O.P.
Allure Fusion Media has created new digitally animated menu boards, outdoor pre sell boards and promotion/confirmation outdoor displays for Popeyes Chicken And Biscuits, designed to replace the familiar, static plastic POP with wireless, digital, Web-enabled screens.
The Web-enabled screens allow Popeyes to run DVD-quality promotions and graphics, update menu items and prices by the time of day or season, and bring the benefits of sophisticated e-business technology to the fast food drive thru and restaurant. The merchandisers display more food and combo choices than can be displayed on static menu boards.
Popeyes or the store manager determine which playlist to use to promote different items at the best times.
By displaying more and timely choices, the boards also help improve accuracy of the order, easing consumer frustration.
Allure Fusion Media, Inc., based in Atlanta, GA, (www.allurefm.com) creates
creates software solutions that control digital merchandising.
Big Boy Restaurants Unveils New Prototype
Big Boy Restaurants International has developed a new prototype Big Boy restaurant, which will set the design standard for company- and franchise-owned stores across the nation.
The new prototype store, located in Grand Rapids, MI, will allow the company to test new concepts. The prototype restaurant will incorporate new materials and efficient design concepts aimed at improving customer service. From the dynamic yet inviting use of brick and tile outside to the multiple floor coverings and large windows letting in natural light, the new prototype Big Boy store will be as warm and friendly as the Big Boy icon himself. There will be a Big Boy ice cream counter to sit at as well as a dedicated retail shop that will carry Big Boy packaged foods including ground coffee, salad dressings, cookies and water.
Louis & Partners, Bath, OH, conceived the new Big Boy prototype restaurant design.
New Hotties Restaurant Chain To Compete with Krispy Kreme & Starbucks
Hotties, a new restaurant chain, providing hot donuts and specialty coffees, is eagerly anticipating competing with Krispy Kreme and Starbucks for customers’ palettes.
Hotties donuts feature premium quality ingredients and are always hot. Its specialty roasted coffees are made with fresh beans, which are freshly-ground and freshly-brewed. Hotties also features a selection of 60 desserts daily as well as whole pies and cakes.
Bill Windsor, Hotties, CEO, said “The foundation of our concept is incredible hot donuts and exceptional specialty coffees, but there are many unique aspects to what we’re doing.”
Starbucks To Sell New Board Game
A new board game, Hear Me Out!, has been created exclusively for Starbucks stores. Jay Deutsch, CEO of merchandise agency Bensussen Deutsch & Associates, which created the game for Starbucks said, “When we look at Hear Me Out!, we see a natural extension of the coffeehouse culture, which is all about fun, family and friends.”
Taco Bell Launches “Star-Studded” Promo
Taco Bell has become the first company to adopt the galaxy’s largest billboard. A star configuration shaped like a bowl, was adopted to honor its newest product, the Southwest Steak Border Bowl. The Company is challenging consumers to look to the skies, “connect the dots” and identify a sky-high spork -- the utensil needed to eat a Border Bowl product -- in its “Spot the Spork” contest. The grand prize winner will receive a trip to see the “stars” in Hollywood, $1,500 spending money, and a year's supply of Border Bowl meals.
Taco Bell fans can win the grand prize by identifying the grouping of stars that best resembles a spork. All participants will receive a coupon for a free Border Bowl product.
The contest kicks off the Southwest Steak Border Bowl available at Taco Bell restaurants. The company is seeking to attract fans of this burgeoning $240 million category.
“Taco Bell is a left-of-center brand that is known for the ideas that push the envelope,” said Greg Creed, Chief Marketing Officer, Taco Bell Corp.
Wendy’s “Late Night” Sign
Wendy's needed something eye-catching for drive-by traffic to alert consumers to their new "Late Night" hours. The challenge was to create something noticeable without franchisees having to invest in a lighted, permanent sign. Dinaco's innovative Off-Arm Sign System combines the idea of a traditional pole sign with movement and appears to "float" in mid-air. Brackets attach to a square or round pole and suspend Dinaco trademarked "swivel pole," spilling wind and calling attention to printed burst. The sign is designed for easy change out of messages. This sign was created by Dinaco, Inc., 11275 S. Sam Houston Parkway W. #300, Houston, TX 77031.
T.J. Cinnamons Mocha Beverage Inflatable
This inflatable features artwork and construction to create a product replica that is so realistic it makes one want a nice cold Mocha Chill Drink. The inflatable is being used as a point of sale display as well as a premium. The T.J. Cinnamons Mocha Beverage Inflatable was created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
Burger King Inflatable Helmets
The Burger King Inflatable Helmet create excitement in-store for the entire football season. Football is a very popular promotional theme for P.O.P. programs. The inflatables can be custom imprinted with company name or logo. The are offered in sizes of 6", 16", 23" and 30". The minimum order is 500 pieces. Extra large helmets are also available and come with an internal air blower, with a minimum of one unit. The Burger Inflatable Helmets were created by Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, NY 11101-5875.
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