McDonald’s Announces “Step with It!”
McDonald’s has announced a program designed to encourage families to incorporate physical fitness into their daily lives. The program, “Step With It!,” features “stepometers,” small pedometers that track the number of steps taken in a typical day and encourages participants to increase their daily walking to maintain good health. “Step With It!” also includes educational guidelines and suggestions on how to increase physical activity.
This initiative expands upon Coca-Cola’s successful program for middle school children. Now, through the participation of McDonald’s restaurants around the world, “Step With It!” will be expanded to reach millions of consumers, young and old. The Step With It! program is part of McDonald's recently announced "Healthy Lifestyles" activities designed to help people lead balanced and healthy lifestyles through informed menu choice and variety, and through education and the promotion of physical activity.
“McDonald’s serves more than 46 million customers each day worldwide,” said Ken Barun, McDonald’s V.P. who leads McDonald's “Healthy Lifestyles” activities. “This reach provides a strong opportunity to help educate people about the important role physical activity plays in their overall health.”
Cold Stone Creamery Opens Times Square Store
Cold Stone Creamery has opened its largest store to date in New York City’s Times Square.
The Creamery will feature six custom gheas (cooler displays of ice cream, yogurt and Italian sorbet). Four signature granite “stones” will be featured for crew members to personalize each ice cream Creation. Mounted above the store’s 5’ x 20’ outdoor marquee sign is a 5’ tall rotating medallion. The marquee sign is flanked by the company’s 10’ tall I-cones, each housing over 150 lights.
“The Times Square store marks an important phase in Cold Stone Creamery’s aggressive growth strategy,” said David Andow, Exec. V.P., Franchise Development. Cold Stone Creamery plans to open more than 300 stores in 2003, and will operate more than 1,000 stores in the U.S. by 2004.
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