POP Promotes Chile Lime Chicken At El Pollo Loco
El Pollo Loco Inc. is promoting the return of its popular Chile Lime Chicken for a limited time in El Pollo Loco restaurants.
“We’ve introduced many special flavors through the years, but Chile Lime Chicken has definitely struck a responsive chord with our guests,” said Karen Eadon, Chief Marketing Officer.
The Company is communicating the return of this popular favorite through a multimedia broadcast campaign as well as a wide mix of point-of-purchase vehicles including roof banners, translites and window clings.
Juice It Up! In-Store Banner Supports Summer Promo.
Juice It Up!, a California-based juice bar and smoothie chain, has united with Mauna Loa Macadamia Nut Corp. for a Hawaiian themed instant-win game and sampling promotion.
With any 24- or 32-oz. smoothie purchase, consumers receive a game card giving them a chance to win a grand prize trip for two to Hawaii. Juice It Up! has created a specialty branded drink for the promotion; the “Mauna Loa Macadamia Shake.” Consumers who buy a 32-oz. size of this shake get a free pack of Mauna Loa Macadamia nuts.
The promotion is being supported with Hawaiian themed p.o.p. materials, including window decals, counter posters, hanging banners and decorative leis.
The Promotion Shop, Irvine, CA, developed the program for Juice It Up!.
McDonald’s Announces New Flagship Store
McDonald’s announced plans to open a new flagship restaurant in Chicago, Illinois. The new restaurant, slated to open in April 2005, will meld the past with the future by incorporating the ‘red and white’ design of the first McDonald’s 50 years ago, while offering customers a contemporary restaurant with Wi-Fi and other innovative features.
This destination will replace the “Rock ‘n’ Roll McDonald’s.” Highlighted by two 60-ft. tall Golden Arches, the flagship site will serve twice as many customers in the drive-thru, thanks to a new double-lane drive-thru feature. Seating capacity will also double to more than 300 seats when the new restaurant opens.
Mike Roberts, President, McDonald’s USA, said, “The re-imaging of our restaurants is just one part of our overall plan to continue the momentum of improving the customer experience at McDonald’s. At this important site, we are building a flagship restaurant that will showcase the great moments from out past, while also looking ahead to McDonald’s bright future.”
Sheetz Opens Convenience Restaurant
Sheetz has opened the Company’s first Convenience Restaurant in Altoona, PA, a hybrid concept that combines quick-casual dining and convenience concepts. The 10,000 sq. ft. Convenience Restaurant is more than double the size of the average Sheetz convenience store. Equipped with digital menu boards and touch screen order points, the brightly decorated facility features a broad menu prepared in a food theater.
Features include a gourmet salad station, homemade gelato and a full service Coffeez Expreso Bar with the first touch screen order point for gourmet coffee. The facility features drive thru and dine in options and has Wi-Fi access, DVD Rental and five large screen TVs.
“The Convenience Restaurant is a revolution in both the food and convenience industries,” said Steve Sheetz, Chairman of the family-owned firm. “The concept combines a top-quality restaurant with a state-of-the-art convenience store.”
Papa John’s & Coca-Cola Offer Free Music
Papa John’s Intl. announced a new addition to its “Pizza and Entertainment” campaign, “4 & More,” featuring a Coca-Cola “4 To Go!” Music Edition Carrier with four free digital music track downloads from Musicmatch.
“Research tells us pizza is the number one food choice of teens, and hanging out with friends and listening to music are top teen activities,” said Gary Langstaff, Chief Marketing Officer, Papa John’s. “The combination of Papa John’s pizza, Coca-Cola 20 oz. beverages and free Musicmatch Downloads is a great way to provide a better experience to our customers. Utilizing the ‘4 & More’ makes it easier for the whole family to share the experience.”
Hard Rock Café Runs ‘50 Years Of Rock’ Tour
Hard Rock Café International is launching a year-long program that celebrates the past five decades of rock music. A multi-city mobile tour to more than 15 top markets will showcase Hard Rock's prized memorabilia from music's most influential artists including Elvis Presley.
“Rock 'n' roll is one of the most important cultural contributions America has made to the world and we are thrilled to be part of the celebration,” said David Catalano, COO, Hard Rock Café International. "Hard Rock Café is one of the few brands that can embrace the 50th anniversary of rock by giving our café guests a place-anywhere in the world, to stop for a moment to celebrate the spirit, anarchy and rebellion of rock 'n' roll."
Additionally, Hard Rock will conduct a consumer promotion to name the “Top 50 Moments in Rock History.” One grand prize winner will receive travel accommodations for a once-in-a-lifetime concert event.
Fastsigns offers a network of more than 440 Fastsigns sign and graphic centers worldwide which provide sign and graphic solutions along with quick project turn-around. Fastsigns uses leading edge technology to provide full color trade show booth graphics as well as point of purchase displays. For more information, contact Fastsigns, 2550 Midway Rd .#l50, Carrollton, TX 75006.
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