Haagen-Dazs Introduces New Store Design
Haagen-Dazs wanted a new store design to showcase its retail line of super-premium ice cream. The goal was to have the store design tie-in closer to the Haagen-Dazs brand image.
An innovative floor plan, and counter configuration with a “sweet spot” stage area and special signage, including an innovative gallery ledge menu board were introduced to drive sales of higher-margin menu items.
A striking exterior design combined the Haagen-Dazs logo with the burgundy color of its packaging to tie the store to the retail product.
Separate designs were developed for in-line stores and for mall stores.
The new Haagen-Dazs
store design was created by Tesser Design, (www.tesser.com) a San Francisco, CA-based design firm.
Alexander Keith Ale Promotes Brand In-Store
Heritage Sign & Display, Inc., Nesquehoning, PA, created a condiment caddy and floor sign for Alexander Keith’s India Pale Ale, to promote the brand in bars and restaurants.
The condiment caddy is a hardwood table-top display made with Alexander Keith's logo which is wood burned into each large side panel.
The end panels contain placeholders for cards to display menu specials or advertisements, and the spacious inside leaves plenty of room for all types and sizes of condiments.
The “Please Wait To Be Seated” floor sign, constructed from MDF, wood, and chalkboard, provides space to write the daily specials and is a useful addition to any establishment.
TCBY Launches ‘Pure Yogurt Nirvana’ Concept
Yovana, a new quick-service concept designed to meet consumers’ demand for fresh, healthy and convenient foods throughout the day, has been launched by TCBY in the Phoenix, Arizona metro area.
Yovana’s offerings center on premium yogurt, prepared fresh in-store every day. In a venue that's hip and relaxing, yogurt-lovers can choose from a range of made-to-order meals and snacks, including fresh yogurt parfaits, drinkable yogurt smoothies and frozen yogurt treats featuring fresh fruit and organic whole grain granolas.
“We’re leading a ‘culture’ change,” said David Hall, V.P., Marketing, TCBY. “Yovana feeds consumers’ growing hunger for yogurt and provides them with smart choices for eating healthy. We expect consumers will demand increasingly high-quality yogurt.”
Disney’s Soda Fountain & Studio Store Opens On Hollywood Boulevard
Disney’s Soda Fountain and Studio Store has opened on Hollywood Boulevard offering old fashioned ice cream, homemade candies and unique Disney items.
The Soda Fountain, which offers an old fashioned ice cream parlor experience with some fun new twists, will serve ice cream custom prepared by Dewar’s, a fourth generation family business based in Bakersfield, CA. The Studio Store will feature a wide assortment of Disney DVD titles, as well as access to Buena Vista Home Entertainment’s entire available catalog via an interactive kiosk designed for the store, where guests can find the largest selection of Disney DVDs and videos.
“Hollywood Boulevard has a rich tradition for amazing ice cream, and we are excited to be reviving this great experience,” said Lylle Breier, Sr. V.P., Worldwide Special Events, Buena Vista Pictures. “Guests are going to love the Studio Store, where they’ll discover original and exclusive Disney merchandise.”
ethel’s chocolate Launches New Retail Environment
ethel’s chocolate, Chicago’s newest gourmet chocolatier, has opened innovative chocolate lounges that enable chocolate lovers to relax and savor the new ethel’s chocolate collection.
ethel’s chocolate lounges revolutionize the chocolate experience. Visitors can choose from more than 50 easy-to-identify pieces using a straight-forward grouping and icon system designed to help consumers locate their favorites.
The new ethel's chocolate line, created by champion French pastry chef Patrice Caillot, is handmade using the Company's warm-blended signature process.
“We are launching two firsts-the first approachable gourmet chocolate for everyday and the first chocolate lounges,” said John Haugh, President of ethel’s chocolate. “In our research, women told us they wanted an approachable place to select, purchase, and hang out and enjoy chocolate more frequently.”
New T-Rex 'Edutainment' Concept Includes Dining With Dinos
T-Rex is a new "edutainment" concept created by Schussler Creative in partnership with Levy Restaurants.
T-Rex, which will offer guests an adventure into prehistoric times while enjoying high quality food, will be launched in up to eight markets across the U.S. The first restaurant will open in Kansas City, MO in early 2006 near the NASCAR speedway.
Designed with the elements of water, fire and ice, the experience comes to life in cascading waterfalls, bubbling geysers, animatronic dinosaurs, a real fossil dig site, a paleo laboratory and an ice cave.
XTRALITE Display Systems produces the Power Table, ideal for sampling and promotional events. The Power Table maximizes your company's brand power indoors or out. Attractive high impact graphics provide unlimited impressions. The Power Table is beautifully designed with sturdy construction. For more information, contact XTRALITE Display Systems, 3451 W. Burnsville, Pkwy, Burnsville, MN 55306; (Tel) 1-877-XTRALITE, 952-894-6622, (Web) www.xtralite.com.
Baker’s Drive-Thru Uses Colorful P.O.P.
Baker’s Drive-Thru needed creative window graphics and eye-catching menu extenders to advertise its seasonal and new menu promotions.
IPG Imaging Professionals used its wide-format, rigid substrate UV-curable inkjet printer to print the colorful menu extender graphics onto white Sintra. The menu extenders are placed on each side of Baker’s menu boards to advertise special promotions.
For more information, contact IPG Imaging Professionals, (Tel) 800-733-6660, (Web) www.ipgdigital.com.
Cold Stone Creamery Offers Free Ice Cream For A Year
Cold Stone Creamery recently celebrated National Ice Cream Month by awarding free ice cream for a year.
Each of its stores across the country gave away one certificate good for ice cream for a year. Winners were announced on-site.
In addition to the promotion, every Cold Stone Creamery location offered free tasting samples of the following ice cream flavors-Wasabi Ginger, Fruity Cereal, Black Licorice, Oatmeal Cookie Batter and Tangerine Sorbet.
Alexander Keith Condiment Caddy & Welcome Sign
This program was designed to draw consumer attention to and emphasize the Alexander Keith logo. The logo is prominently displayed on the Welcome Sign and Condiment Caddy. The sign features the logo screen printed on top with an inlaid chalkboard for daily specials or features. The handcrafted Condiment Caddy is constructed of stained wood and features an acrylic holder to hold 4" x 6" table tent inserts. This program draws attention to the Alexander Keith logo on entering the establishment and in a more intimate table setting. The Alexander Keith Condiment Caddy and Welcome Sign were created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.
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