Burger King POS Introduces Milk With Kids Meal
New Hershey's branded milk containers are being featured as a Burger King Kids meal option on permanent point-of-sale materials in more than 7,100 restaurants across the country. Burger King restaurants nationwide will now offer Hershey’s low-fat (1 percent) white and chocolate milk in resealable 8-ounce plastic bottles.
“We introduced Hershey’s low-fat white and chocolate milk to add even more variety to our menu, and it’s a well-known brand that appeals to moms and kids,” said John Schaufelberger, V.P., Product Marketing, Burger King. “The new plastic packaging is especially convenient for busy families and kids on-the-go this summer.”
Subway Introduces Touchpoint Zone Merchandising
Subway Restaurants recently introduced the Touchpoint Zone merchandising system, which addresses the unique information needs of consumers at each key decision point within the store, while ensuring a consistent look and feel. Signage elements are part of a comprehensive messaging platform, transforming Subway’s merchandising into a strategic advantage.
The Touchpoint Zone merchandising platform, created by Catapult Marketing, enables the firm to identify key retail areas and develop P.O.P. collateral and marketing messaging designed to guide consumers through their buying decisions. Touchpoint Zone Merchandising allows companies the ability to help control the purchase process by developing advertising and in-store P.O.P. that speaks directly to the consumer throughout their buying experience.
Coca-Cola Introduces “Far Coast” Brand, With Concept Store In Toronto, Canada
The Coca-Cola Company has unveiled its Far Coast brand of premium brewed beverages to the Toronto, Canada marketplace. Through Far Coast, the Company has created a revolutionary new system to empower its retail customers-premium restaurants, entertainment venues and other high-end outlets-to offer a variety of freshly brewed espressos, chai teas, cappuccinos and lattes with a high degree of operational ease.
According to the Company, Toronto is an ideal location for the launch because it is a multicultural city that fits the cultural exploration brand positioning of Far Coast and is in a country that has a highly developed brewed beverage market. To help build awareness and trial of the Far Coast brand in Toronto, the Company has created a Far Coast Concept Store, which will provide a venue for customers to taste and explore the wide range of premium Far Coast blends. Following the Toronto opening, Concept Stores will be opened in Oslo and Singapore as well.
Coca-Cola has also developed a proprietary pod-based brewing technology that provides customers with an operationally easy system to offer barista quality brewed beverages while ensuring each beverage is of consistently superior quality and freshly made for each individual consumer. This innovation is designed to help the retailers overcome operational complexities such as complex, unreliable machines and high labor turnover. Through this technology, retailers can quickly and conveniently tap into the fast growing specialty coffee and tea market while receiving marketing and technical support from Coca-Cola.
Carl’s Jr/Hardee’s Run ‘Burger Slayers’ Promo.
Carl’s Jr. & Hardee’s is conducting an interactive marketing campaign for “Burger Slayers.” The campaign encourages participants to snap a photo of themselves devouring or “slaying” their favorite Carl’s Jr. or Hardee’s burger with their camera phone and then submitting it for posting online.
The best photos are posted to Carl’s/Hardee’s Web Site and one is proclaimed Burger Slayer of the Month. The promotion targets young guys with the reward of free burgers for a month for the winner.
Checkers/Rally’s Runs Talladega Nights Sweeps
Checkers Restaurants recently joined forces with Columbia Pictures to conduct the “Talladega Nights Fully Loaded Sweepstakes” offering consumers the chance to win a Fully Loaded Ford F-150 customized by Mark III, a Winnebago Weekend at a NASCAR race at Talladega Superspeedway, food giveaways and more. When customers ordered Checkers/Rally’s Fully Loaded Fries or a large drink, they could peel game pieces to reveal instant-win prizes of food offers, as well as receive one of the letters needed to spell “Fully Loaded” for a chance to participate in the Sweepstakes Drawing.
“By combining our brand with powerhouses like NASCAR and Columbia Pictures for the 'Fully Loaded Sweepstakes,' Checkers/Rally's exposed a wide audience of brand loyal fans to our new Fully Loaded menu items,” said Richard Turer, V.P., Marketing for Checkers Drive-In Restaurants. “More importantly, these partnerships provide a strategic fit to our brand, emphasizing our dedication to speed, accuracy and fun.”
Burger King Promotes BK Stacker Sandwich
Burger King has introduced the BK Stacker available in three sizes to satisy any appetite, the BK Double Stacker, the BK Triple Stacker and the BK Quad Stacker. The BK Stacker is a permanent addition to the Burger King Menu.
Denny Marie Post, Senior Vice President and Chief Concept Officer, Burger King Corp., said, “The BK Stacker is simple and built with the very ingredients our restaurant guests love best--meat, cheese and bacon. We’re satisfying the serious meat lovers by leaving off the produce and letting them decide exactly how much meat and cheese they can handle.”
Point-of-purchase materials supporting the introduction are headlined, “Meat, Cheese Bacon...Repeat.” and “How Do You Stack Up.”
Burger King will also be offering 2.5” collectible figurines of some of the most memorable characters from the BK Stackers television commercials.
Jamba Juice Teams Up With Chronicle Books For Joint Promotion
Jamba Juice has teamed up with Chronicle Books for a cross-merchandising promotion that aligns the release of the new book, “Secrets of Longevity” with the launch of Jamba Juice’s All Fruit Smoothies.
The promotion consists of an online sweepstakes inviting consumers to enter to win a “Live to be 100” prize pack including 100 days of Jamba Juice.
Nancy Deane, Marketing Manager, Chronicle Books, said “Our mission to offer books that improve readers’ lives dovetails perfectly with Jamba Juice’s healthy and delicious drink options.”
Cereality Cereal Bar Partners With Dodge To Drive Cereal Sales
Cereality Cereal Bar & Café has teamed up with Dodge to create a unique mobile format for bringing its “All cereal. All day. All ways.” promise to customers.
With the introduction of the “Cereality Sprinter,” a fully outfitted Cereality Cereal Bar and Café on wheels, cereal lovers everywhere can get their favorite hot or cold cereal combinations, distinctive cereal-based bakery and snack items, hot and cold beverages and other standard café menu offerings in an even more convenient fashion.
"We wanted to create a cereal-based version of the much-loved neighborhood ice cream truck, where we could take our ‘Always Saturday Morning’ experience to our customers where they live, work and play at any time of day or night-showing up at special events, schools, office parks and sporting venues,” said David Roth, Cereality’s CEO.
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