Gander Mountain Opens Tall Tales Real Food Restaurant
Gander Mountain, the nation's largest retail network of stores for fishing, hunting and outdoor lifestyle products determined that the addition of a uniquely branded restaurant offering would enhance the overall shopping experience. It turned to global design firm Duffy & Partners which created an identity that delivers a sense of discovery.
The environment transitions from the energetic retail feel of the Gander Mountain store to a modern interpretation of the American lodge, inspired by simple elements, artfully designed-logs and timbers, dry stacked stone, leather upholstery and big dramatic windows. The warmth of the open fire pizza oven invites guests to pull up a chair, draw a frosty mug, tell their tales and plan the purchases for upcoming escapades. Like a weekend in the country, the environment provides an opportunity to chill out, relax and get re-energized.
Chicago Yogurt Bar Installs Digital Menu Board System
Berry Chill, a new Yogurt Bar in Chicago, IL recently installed a digital menu system. Berry Chill provides their customers with a daily menu of rotating yogurt flavors. Customers can customize their yogurt or choose from a list of signature creations.
IDS Menus, Holbrook, NY, provided Berry Chill with a turnkey solution that included creative content, and the Scala Infochannel software package.
The installation includes four LCD screens at the order counter - two for menu purposes, and two for Berry Chill's promotional efforts, including its clothing line, nutritional information, and charitable efforts in the community.
Berry Chill’s digital signage network can be easily scaled to incorporate additional locations currently under construction.
Berry Chill's main goal in installing digital signage was to "WOW" their customers and to educate customers about the healthy benefits of yogurt. >
Heritage Sign & Display, Inc. created this sign for McDonald's as part of a promotion for the recent launch of specialty coffee in test areas. The new line, called McCafe Specialty Coffees is the fast food chain's latest attempt to gain market share for its specialty coffees. The promotion featured in store sampling along with in store P.O.P items such as the digital printed sign with easily changeable magnetic price numbers. In order to blend in with the new upscale décor of the McDonalds locations they chose a furniture grand hard wood frame. This promotion was created for McDonald's by Source Pak Inc., of Billerica, Massachusetts for the McCafe products. For more information, contact Heritage Sign & Display, Inc. 344 Industrial Road, Nesquehoning, PA l8240.
Hardees Installs Kiosks For Easy Ordering
Boddie-Noell Enterprises (BNE), the largest Hardee's franchise operator in the U.S. with 345 restaurants and EMN8, (www.emn8.com) the leader in technology-based, rich-media self-service systems for quick service restaurants (QSRs), have introduced EMN8 kiosks in BNE Hardee’s restaurant locations.
EMN8's self-service software features vibrant graphics and a user friendly interface that allows Hardee's customers to order their food quickly and easily. The menu presents products, suggestions and options in such a manner as to influence customers' decisions at the point of purchase, increasing average ticket and menu awareness. “We are in the early stages, yet customer feedback has been very positive and the increase in the average check amount exceeds our expectations,” said Mike Boddie, President of the BNE Restaurant Division.
Back to Top
To See previous issues of Creative Restaurant Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
