New Nespresso Boutique Bar Heats Up Miami
Nespresso, a worldwide pioneer in premium portioned coffee, has opened its first Boutique Bar in Miami Beach.
The new Nespresso Boutique Bar joins Miami Beach’s premier pedestrian promenade as part of the 1111 Lincoln Road structure by famed architects Herzog & de Meuron.
“The opening of the flagship Nespresso Boutique Bar in Miami marks a new stage in the expansion of the brand on the international scene,” said Frederic Levy, President of Nespresso North America. "We are excited to further establish an even stronger brand presence in the U.S. and bring Nespresso to Miami’s discerning coffee aficionados." In 2010, Nespresso plans to expand its network of boutiques from 191 to more than 230.
The Nespresso Boutique Bar in Miami Beach is the latest indication of the brand's continued worldwide growth. Nespresso continues to be the fastest growing brand in the Nestle Group with an average annual growth rate of 30% since 2000.
Caribou Coffee Promotes New Brand Look In-Store
Caribou Coffee has undergone a makeover that will roll out during 2010 and into early 2011. The new brand look includes a new logo, color palette and design elements that bring fresh energy and broader context to the existing tagline: Life is short. Stay awake for it.®
“We saw an opportunity to better express who we are and what we believe in as a company across all interactions with our customers,” said Alfredo Martel, Sr. VP, Marketing. "The new elements of our brand give us an opportunity to do that and to ask our customers to explore and share what ‘staying awake’ means in their lives.”
The new look will be introduced via in-store elements such as napkins, cups, drink carriers, canteens and signage
Papa Gino’s Beefs Up Menu With Angus Burger Line
After more than a decade, Papa Gino's is bringing back a line of burgers to its menu. Initially, Papa Gino's will feature three angus burgers, the Classic, Mushroom Swiss and a Bacon Cheddar. The Classic is a take on Papa Gino's famous Papa Burger that was popular from the 1970s through the mid 1990s. Papa Gino's brought back the burger line to diversify its menu and provide guests with more choices.
“We felt it was the right time to bring back the Papa Gino's Burger and provide our guests with another high-quality, reasonably priced menu item,” said Rick Wolf, CEO and President of Papa Gino’s, Inc. “Guests are looking for more variety in their dining, and we felt that the Papa Gino's Burger Line would complement our signature pizza portfolio and give our guests another reason to visit their local Papa Gino's restaurant.” In-store signage supports the new line of burgers as well as the Papa Gino's Facebook Burger promotion.
Fuddruckers P.O.S. Promotes Exotics Burgers
Fuddruckers is promoting its new line of burgers called Fudds Exotics, which are all-natural, free-range, grass and grain-fed game burgers and wild-caught salmon filet that are 100% antibiotic and hormone free. Fudds Exotics offer Fuddruckers guests the taste and adventure of game and wild-caught salmon for only about $8 a burger.
Fuddruckers is asking guests, “Are You Game?” to introduce Fudds ExoticsSM and convey the fun and adventure of this new category of burgers.
Envision Solar Launches Initiative For Quick Service Restaurants
Envision Solar International has launched its Quick Service Restaurant (QSRs) initiative featuring Solar Groves® solar parking arrays and CleanCharge™ solar charging stations for parking lots. CleanCharge is the first initiative to bring shade, clean solar energy and electric vehicle charging stations to QSR parking lots.
The Envision Solar CleanCharge vehicle charging system provides restaurants with a Solar Grove, - an array of Solar Trees® - equipped with an electric vehicle and hybrid electric vehicle charging station. The Solar Trees provide shade for diners' vehicles, while simultaneously allowing the restaurant to offset some of its energy usage through the grid-connected solar system. The CleanCharge solar-to-electric vehicle charging station also allows customers to recharge plug-in electric and hybrid vehicles while they dine.
Orange County Choppers Roadhouse Set To Open In NY
Advent Entertainment has acquired rights to develop, own and operate Orange County Choppers Roadhouse, a full-service restaurant, microbrewery, gaming, hospitality, retail and entertainment experience, based on the popular Orange County Choppers brand. Orange County Choppers has garnered worldwide acclaim for its custom-built motorcycles and hit reality television show “American Chopper” on TLC.
The first Orange County Choppers Roadhouse will open in Newburgh, New York, home to Orange County Choppers’ headquarters, custom motorcycle shop and motorcycle showroom. The 8,500 sq. ft. flagship Orange County Choppers Roadhouse, designed by CORE architecture + design in Washington, D.C., will include a casual restaurant featuring authentic American-style comfort food, spectacular center bar and keg room with 165 beers on tap, live music venue and the “Chop Shop,” its retail store.
Latitude 30 & Wireless Grids Create Hi-Tech Restaurant & Entertainment Facility
Latitude 30 has formed a joint venture with Wireless Grids Corp. in creating the world’s first wireless grid-enabled entertainment and dining facility. Latitude 30 will integrate a wireless matrix that will interact with its customers’ mobile phones, smart phones, PDA’s, digital cameras, laptop computers, or any wireless device.
As people enter Latitude 30, they will have the opportunity to join the Wireless Matrix and take part of the Social Media Xperience. Once a person joins the Wireless Matrix he or she will have specialized access to Latitude 30’s multiple dining and entertainment venues such as: VIP access to live events, preferred seating in the restaurant, special pricing on food, drinks, bowling, and the dinner cinema. They will also have the ability to interact with others that are part of the matrix.
Joseph Struhl Co. offers the Tip 'N Roll® Sidewalk Sign. The 24" x 46" sign face is easily decorated with computer cut vinyl, screen printing or large format digital graphics. Tip 'N Roll® Sidewalk Signs have a compact, low-profile technopolymer base with built-in wheels that roll easily on most surfaces. The 24" diameter base fits easily through any door. For more information, contact, Joseph Struhl Co., (Tel) 516-741-3660; (Web site) www.magicmaster.com
Dunkin’ Turbo Big Taste Tour Brings Dunkin’ Turbo Coffee Across America
Fans of Dunkin' Donuts packaged coffee can track down the Dunkin’ Turbo Big Taste Tour as it offers consumers free samples of the new taste of Dunkin' Turbo coffee. Dunkin' Turbo coffee is the newest variety of packaged Dunkin’ Donuts coffee, now available where groceries are sold.
Thanks to a Dunkin' Donuts branded RV that's designed to be a coffee-brewing kitchen on wheels, the Dunkin Turbo Big Taste Tour will travel to over 30 U.S. cities, offering wet and dry samples of Dunkin Turbo coffee at both large public events and local landmarks. The Dunkin’ Turbo Big Taste Tour offers various activities to engage consumers with the new Dunkin’ Donuts blend. These include: Dunkin' Turbo Wheel - Consumers can spin the Dunkin' Turbo wheel for a chance to win a variety of prizes, including a year's worth of Dunkin' Turbo packaged coffee. Big Taste Mascot - Take a picture with the Dunkin’ Donuts mug mascot. Coupon Giveaways - Tour staffers will distribute coupons for $1 off 11 oz. packages of Dunkin' Turbo coffee.
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