KFC Selects Wireless Ronin's Digital Signage
KFC Corp. has selected Wireless Ronin Technologies, a Minneapolis-based digital signage provider ,www.wirelessronin.com), for the market test phase of its dynamic digital signage menu board program.
Jeffrey Mack, CEO of Wireless Ronin, said, “The quick-serve restaurant industry is an ideal venue for our technology, offering the ability for timely changes of information not currently available with static alternatives."
James O'Reilly, Chief Marketing Officer for KFC, said, “Not only will digital menu boards create a new standard for in-store communication and experience for our customers, we hope it will provide a cost effective way to communicate targeted menus by daypart and allow us to quickly make product and pricing changes.”
Farmer Boys Promotes New Chicken Sandwiches
Farmer Boys Restaurants is using point-of-sale signage to help promote three new “made to order” chicken sandwiches. Included in this systemwide rollout are The Club, Bacon BBQ Ranch and Charbroiled Chicken sandwiches.
“Farmer Boys has always stood for providing the best from the farm with fresh, wholesome and quality ingredients that deliver superior taste,” said Ken Clark, President, Farmer Boys.
Espresso Americano Launches EA Brevita Drive-Thru Concept
Espresso Americano International has launched EA Brevita, a specialty beverage drive-thru concept. The concept has been developed to help entrepreneurs enter the specialty beverage retailing business.
EA Brevita offers this beverage drive-thru unit for $89,000, delivered anywhere in the lower 48 states on a flatbed truck Co-Owner Jeff Ericson, said, “By giving the little guy and newcomers to specialty beverages access to big business-level training and operations support, and providing them with a less expensive business model with co-op-negotiated pricing, we’re leveling the playing field.”
Nation’s First Feng Shui Inspired McDonald's Restaurant Opens
A Hacienda Heights McDonald’s restaurant has unveiled a Feng Shui-inspired design that blends classic architecture with modern Feng Shui aspects including water elements, earth tones, red accents and exotic fauna.
The restaurant combines elements of water located on the exterior of the dining area, symbolizing life and relaxation, with elements of fire and red accents throughout the dining area to symbolize good luck. The dining area also features symmetrically balanced seating arrangements in earth tone shades. The design was created using the expertise of Feng Shui Grand Master, Dr. Chi-Jean Liu and noted Long Beach design firm, JBI Industries, Inc.
“We chose a Feng Shui design that creates a soothing environment for our customers,” said Mark Brownstein, McDonald’s owner/operator.
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