New Balance Opens First North America Experience Store
New Balance has opened its first North American Experience Store in New York City’s Flatiron District celebrating the brand’s past, present and future. The store features a Mondo running track and a unique Demonstration Area where New Balance associates showcase the company's domestic manufacturing capabilities.
The store's decor features restored original brick walls and floor-to-ceiling columns and pays homage to the brand's signature grey while introducing modern day technology-based offerings amidst an evolved red and grey color scheme and vibrant product photography. A brand DNA ribbon on the store’s ceiling extends 60 feet from the entrance to the back of the store and takes the consumer through a chronological journey documenting the brand’s history. The store is cross-merchandised to offer head-to-toe brand looks for consumers. New Balance New York will showcase the company's commitment to domestic manufacturing.
Sephora Opens State-of-Art Store In Manhattan
Sephora’s new store in New York City’s famed Meatpacking District establishes one of the most modern and transformative beauty shopping experiences in the world. “Our new Meatpacking District store represents the pinnacle of Sephora store design. When developing the plan, we made a conscious decision to intertwine art, music and technology as a way to celebrate the area's distinct artistic heritage and ‘urban cool’ environment,” said Paul Loux, VP Design at Sephora.
Updated fixtures and an open, flowing layout allow for easy navigation of key product areas. This is the first Sephora in the nation to feature a completely Mobile Checkout experience. In addition, in-store iPads will allow clients to quickly access product information, ratings and reviews and QR codes for any item in the store.
Sony Opens New Shopping Experience In Canada
Sony of Canada has opened the first newly branded “SONY” store in Canada. The 2,800-sq. ft. Sony store is a unique destination at which consumers can explore the complete Sony experience, including electronics, games, movies, music, network services and future technologies. Doug Wilson, President, Sony Canada, said, “Our new store concept gives shoppers an opportunity to test and compare the full potential of Sony’s entertainment offerings.”
The new store features products displayed on tables so consumers can interact with them like they would in a home environment. The layout of the store is flexible so it can be reconfigured to highlight specific products, services, or content.
GNC Installs Ultra-Efficient LED Bulbs Over Retail Displays
General Nutrition Centers has installed Lighting Science Group’s high-performance LED bulbs at its corporate owned locations. The ENERGY STAR qualified LED bulbs now lighting GNC retail display shelves are approximately 80% more efficient than the halogen bulbs they replace, are fully dimmable and have approximately 50% more lumens (light output) than competing products.
Not only will each upgraded GNC store see a significant reduction in lighting energy costs as a result of the installation of Lighting Science Group’s LED bulbs, but the stores will also save money on maintenance and cooling costs, since the company’s bulbs will last 50,000 hours and give off very little heat.
Au Bon Pain Launches Cafe Remodel Program
In conjunction with the acceleration of its national expansion strategy, Au Bon Pain, a leader in the fast casual restaurant category, has launched a major cafe remodeling program. Under this initiative, the company has already remodeled a majority of its cafes in the greater New York City area, which is one of the company’s largest markets.
The vibrant cafe remodels include a new sandwich suite and fresh tossed salad station, and layouts have been redesigned to speed service, particularly at the sandwich bar, where a more efficient ordering process utilizing iPads is being tested at several locations. The changes to the cafe have been complemented by menu enhancements, including new distinctive, delicious bakery items such as cupcakes; enhanced beverage offerings; and new soup and sandwich value combos.
First ‘THE MELT’ Restaurant Opens In San Francisco
THE MELT, a new take on the fast casual restaurant business, has opened its first location in San Francisco's Financial District. Utilizing farm fresh local products, all-natural ingredients and innovative technology, THE MELT is the first fast casual restaurant chain focused solely around the classic grilled cheese and soup combination.
As the latest venture of Flip Video founder Jonathan Kaplan, THE MELT uses location-based mobile technology allowing guests to remotely order “combos,” soups, Melts or other items from their computers and mobile phones. Customers can place orders while on the go and pick them up at any MELT location, hot and ready, anytime. After ordering, they will receive a QR code that can be scanned at any restaurant location; this enables customers to skip the line and pick up their freshly-made order within minutes.
FLOR Opens Flagship Store In New York City
FLOR, creator of beautiful and responsible modular floorcovering, is opening its third national store in New York City in the heart of SoHo. The new FLOR store offers consumers the opportunity to experience the beauty and benefits of the FLOR design system in an environmentally-progressive retail space.
Visitors to the new store will be able to experience the range of inspiring colors, patterns and textures available in FLOR’s innovative system of 50 cm (19.7-inch) carpet squares. The store design brings pages to life from the FLOR catalog through inspiring visuals and room vignette extensions that replicate the FLOR designs found within the catalog. Customers are invited to experience just how easy it is to redefine any space by mixing and matching styles to create custom rugs, runners and wall-to-wall designs.
CVS/pharmacy Launches Free Gift Cards Promotion
CVS/pharmacy is offering a new promotion that allows customers to earn multiple free gift cards just by shopping for essentials at CVS stores. Members of CVS/pharmacy’s ExtraCare Rewards program can earn $10 gift cards to Macy's, Gap, Applebee’s, Shell Stations, American Express, Barnes & Noble or CVS/pharmacy every week simply by spending $30 on specially-marked items in the weekly CVS/pharmacy circular.
“We are always looking for unique ways to deliver value to our customers,” said Judy Sansone, VP, Merchandising for CVS/pharmacy. “To participate, shoppers simply scan their ExtraCare Rewards card when purchasing specially-marked items included in the CVS/pharmacy circular each week.”
AMC Debuts Innovative Concession Area
AMC Theatre’s AMC Village Crossing 18 has unveiled its new The Marketplace concept, which features an expanded food and beverage menu, as well as an innovative “grab-and-go” format which lets movie-goers select what they want without the pressure of a line. The Marketplace, provides choices beyond the traditional popcorn and candy options. Guests can choose from favorites such as a Philly Steak sandwich, hot foods like jalapeńo poppers and sweet dessert options such as a Raspberry White Chocolate Cheesecake. AMC Village Crossing 18 also features a number of better-for-you options, including AMC Smart MovieSnacks.
Starbucks Launches Create Jobs USA
Starbucks Coffee Co. is accepting donations for the Create Jobs for USA Fund in every U.S. company-operated store. Donations to the Fund, which has been seeded with a $5 million contribution from the Starbucks Foundation, will help create jobs in underserved communities throughout the U.S. “By making a donation to the Create Jobs for USA Fund, Starbucks customers can take meaningful action to help create and sustain American jobs,” said Starbucks Chairman Howard Schultz. Donors who contribute $5 or more will receive a red, white, and blue wristband with the message “Indivisible.”
Duane Reade Introduces Virtual Assistant
Duane Reade, New York City’s largest drug store chain in partnership with Lawrence, (www.lawrencemetal.com), a Tensator Co., has unveiled the Tensator Virtual Assistant at Duane Reade’s new Wall Street megastore. A next-generation digital signage solution, the Tensator Virtual Assistant provides Duane Reade with an exciting information, brand and promotional messaging medium using the very latest in holographic imaging and audio-visual technology to create the illusion of a real person. “Our Virtual Greeter is an essential part of the ‘wow factor’ we have built into our newest store,” said Paul Tiberio, Duane Reade CMO.
Gap Takes Pico de Gap Truck & Denim Studio On The Road
Gap is taking the vibe of its denim design studio on the road with a custom vintage taco truck. Pico de Gap will serve custom menus exclusively “designed” by local chefs, including author Katie Lee in New York, Top Chef's Marcel Vigneron in Los Angeles, Top Chef's Ryan Scott in San Francisco, and Rick Gresh of David Burke's Primehouse in Chicago.
“The idea of Pico de Gap-and the taco truck used in our fall campaign 1969: L.A. and Beyond-came about when I was having dinner with our 1969 design team,” said Seth Farbman, Gap’s Chief Marketing Officer. “We thought it would be an engaging way to share a little more about ourselves.”
To create an authentic aesthetic, each Pico de Gap truck includes a replica of a vintage Gap ad and neon sign from the ‘70s. Customers can check out the latest 1969 fall denim styles on display while enjoying $1.69 tacos. With proof of a Gap denim purchase, the meal is free. Every customer will receive a coupon for $20 off their next Gap 1969 denim purchase. Each Pico de Gap truck will stop by music events, nightlife hotspots, festivals, farmers’ markets and Gap stores.
In Line Queue Management System
Outwater’s new In Line Queue Management System enables retailers to direct traffic at the checkout counter, while generating impulse purchases. The display showcases lucrative products and accessories that might have otherwise been overlooked elsewhere within the store. The In Line Queue Management System is modular so retailers can utilize the components within the system to meet their particular merchandising needs. The system comprises two sturdy and versatile Stanchion Posts with retractable belts and locking connectors as well as an easy to attach Slatwall Panel which accepts all industry standard fittings and hardware. The In Line Queue Management System is available from Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
TM Shea Products offers End Cap Side Stackers,™ a combination between the methods of floor quarter pallet stack and PowerWing™ merchandising. Side Stackers offer flexibility by allowing for promotional merchandising of pegged, bottled, boxed and bulk products. They may be used at endcap sides, against walls and as check-out lane blockers. Accessories include peg hooks, shelves, clear dump bins, buckets and signs. Shelves can mount on an angle in 2" increments. The units, which are on locking casters, can feature custom graphics. For more information, contact T.M. Shea Products, 1950 Austin Drive, Troy, MI 48083; (Web site) www.tmshea.com
Midway Displays Inc. developed these Wire Tray Spinners to answer the demand for Low Maintenance & Cost Effective Tray Spinners. The Round Tray Spinners are Stocked in an 18" Diameter. Special Size Needs can also be accommodated. Midway’s Unique Square Tray Spinners are available in both Stationary & Castered models. Midway’s Metal Spider Bases can also be paired with Midway’s Wire Tray Spinners. For more information, contact Midway Displays Inc. 6554 South Austin Avenue, Bedford Park, IL 60638; (Web site) www.midwaydisplays.com
HEB Electronics Display
HEB Grocery Stores is using this permanent display to merchandise electronics and gaming products. The displays are on casters so they can be easily moved to different locations within the store. The four-way display uses the VersaFlex light box from Walls + Forms for creating lighted headers and the VersaFlex frame for accommodating additional graphics. Removable plates enable ease of changing from product merchandising to graphics. For more information, contact Walls + Forms, P.O. Box 741112, Dallas, TX 75374.; (Web site) www.wallsforms.com
Above All offers Wide Retractable Banners, which provide a large graphics area for branding. These wide retractable banner stands are offered in an array of sizes; 48", 60" and 96" wide to choose from. The standard height is 80" tall, and custom heights can also be provided. Multiple units can be used at one time for even more dramatic impact. The units set up and are taken down instantly. They can accommodate a wide array of substrates such as vinyl, polyester and coated polyesters. For more information about Wide Retractable Banners, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Web site) www.abovealladvertising.net
Testrite Visual Products offers Cobra Stands,™ uniquely shaped freestanding structures, that deliver a brand message with innovative style. The durable, 1" diameter aluminum anodized structure assembles easily. It is offered with a 7' height, and in thee different widths. Graphics are available 1 sided and 2 sided. Light blockers are also available. Testrite offers 720 dpi dye sub printing on a virtually “Wrinkle Free” stretch fabric, designed for this application. For more information about Cobra Stands, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Web site) www.testrite.com
Outwater Plastics has introduced new Snap-Ease front loading sign frames. In addition to being wall mounted via incorporated screw holes, Outwater now offers an optional Adhesive Easel Attachment, which allows the frame to be securely placed on tabletops and display cases. Offered in five sizes ranging from 8-1/2" x 11" to 24" x 36", in silver anodized and black powder coated models, Outwater's Snap-Ease front loading frames can be special ordered in special powder coated finishes. For more information, contact Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
Nashville Display offers its Four Shelf Wire Floor Display, SKU #7142-2. It features adjustable shelves. The dimensions are 24 1/2" wide x 17 1/2" deep x 48" high. Each shelf holds up to 25 pounds. The shipping weight is OS2 70 pounds, packed 2 displays per carton. It has an eggshell white powder finish. A five shelf display is also available and packed l per carton, SKU#7124, Overall height is 60". The displays are in stock and will be shipped within 48 hours of receiving an order. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087; (Web site) www.nashvilledisplay.com
Pinquist Tool & Die offers the Powerframe 72 banner stand, which is 72" wide for supporting large graphic images in-store. Round telescoping tubes make the Powerframe 72 adjustable in height up to 96." The unit is easily assembled and disassembled for easy transport. The Powerframe 72 banner stand is available from Pinquist Tool & Die, 63 Meserole Avenue, Brooklyn, NY 11222; (Web site) www.pinquisttool.com
This sign frame, "ComboFrame" is an economical solution to displays and advertising in convenience and supermarkets. These "ComboFrames" are made of shatterproof ABS plastic and are virtually unbreakable. Another advantage of the "ComboFrame" line is the available mounting accessories. They can be mounted to walls and displays, hung from the ceiling or windows, attached to poles, etc. The "ComboFrame" is available in several popular sizes and 3 standard sizes. The insertion slot offers easy display of signage materials up to 3/32" thick. The "ComboFrame" Sign Frame is available from VKF Renzel USA Corp., 2420 E. Oakton Street, Unit U, Arlington Heights, IL 60005; (Web site) www.vkf-renzel.com
Hi-Impact Products is introducing a new way to put up signage with its patented Miracle-Sticks® which eliminates scotch tape from in-store signage. Just one roll puts up 500 signs. Miracle-Sticks® are neater, faster and cheaper than taping. For more information, contact Hi-Impact Products, 334 Cornelia, Suite 265, Plattsburgh, NY 12901; (Web site) www.hi-impactproducts.com
Masonways Indestructible Cubes
Masonways produces 11 different size cubes designed to display products off the retail floor. The displays are easily customized with decals of a company image or logo. These display cubes can be used indoors and outdoors and are imperious to rain, dirt and chemicals. The cubes are easy to clean. These Indestructible Display Cubes are available from Masonways Indestructible Plastics, 580 Village Blvd., #330, West Palm Beach, FL 33409; (Web site) www.masonways.com
Outwater has introduced 1/16" thick Tri-Mod LED Backlighting Panels for backlighting graphics, posters and promotional messages. Comprising recently introduced 2nd generation LED lighting with incorporated “LED Diamond Light Technology,” Outwater’s Tri-Mod Panels generate the purest, brightest, white LED lighting available with a coloring index of 80. Outwater’s Tri-Mod Panels are offered in 6 sizes of interlocking panels, and can be arranged in many different configurations. For more information, contact Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com
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