Palm Opens Flagship Retail Store In New York
Palm’s new flagship retail store has opened in Manhattan's Rockefeller Center, featuring Palm’s entire portfolio of smartphones, handhelds, mobile managers and accessories as well as live demonstrations and activations on three major U.S. carriers. The new flagship store is Palm’s largest store to date.
The Palm Retail Store provides the Company with a way to introduce Palm smartphones and handhelds beyond Palm’s core customers of mostly business professionals to a broader group of consumers. Palm Retail Stores have succeeded at expanding Palm’s visibility with young adults, moms and active seniors. With the introduction of fun colors for the new Treo 680 smartphone, Palm has a great draw for this expanded audience.
“New and loyal customers can experience simple, mobile computing up close, in-depth and across our full product line at Palm Retail Stores,” said Tim Roper, Vice President, U.S. region for Palm. “Specifically by opening a retail store in Rockefeller Center, we have the opportunity to capture the attention of pedestrians who frequent this famous location so they can see for themselves how powerful yet easy to use our products are.”
Clean lines, sleek accents and bold graphics depicting the Treo lifestyle greet visitors to the Rockefeller Center Retail Store location. Expert associates help guide visitors to the Palm mobile solution that best meets their unique needs.
Wal-Mart Introduces Neighborhood Market Design
Wal-Mart has opened its newly designed store in Tulsa, OK based on its Neighborhood Market concept.
The Wal-Mart Neighborhood Market is the Company's youngest store concept, providing consumers the Wal-Mart value in a smaller, “neighborhood” store format that brings grocery, pharmacy and health and beauty together. Wal-Mart plans to open 15 to 20 new Neighborhood Market stores over the next year.
“Our health and beauty department has probably undergone the most dramatic change within the store,” said Pam Kohn, Sr. V.P, Neighborhood Markets. “We want our female customers to feel this is a place in their store created especially for them.”
With concave fixtures, wider aisles and new towers that can display the latest trends in health and beauty, the redesign creates a more personal experience for the shopper, who may need time to study new products and consider their purchase. Signage and product placement work together to help customers better identify selections.
As Wal-Mart continues to bring consumers more healthy choices in food, such as increased selections in organics and produce, the grocery area in the Neighborhood Market now features a new layout that highlights these efforts and
accentuates freshness.
The new bakery has a fresh, “warm” feel next to the new streamlined deli area and fresh produce is placed along vertical fruit baskets. Throughout the store, earth-toned colors with natural woods define each store department to create a “store within a store” feel. Along with the wood trim, photography highlights selections and departments in the store.
M&M’s World Retail Store Opens In Times Square
M&M's World New York, a larger-than-life, “candy-coated” retail store dedicated to the colorful, chocolate fun of all things M&M's, has opened its doors in New York's Times Square.
A 25,000 square-foot retail chocolate experience, M&M's World offers tourists and New Yorkers alike the opportunity to purchase unique and exclusive M&M's brand and character plush toys, apparel, and thousands of other items as well as the chance to create their own one-of-a-kind M&M's custom-blended color mixes, selecting from among 22 milk chocolate and peanut M&M's colors.
The store will offer several fun M&M's-themed “only in New York” experiences, including: the world's largest display of M&M's, featuring a selection of more than 1 million milk chocolate and peanut M&M's.
The character Blue in a homage pose to the disco beat of Saturday Night Fever. A 21-foot Miss Green M&M's version of Lady Liberty. An M&M's color mood analyzer, to identify for guests which M&M's color best suits their daily mood.
“Our M&M's World New York store will surprise and delight visitors with its unique shopping experience,” said John Hugh,
President of Mars Retail Group, maker of M&M's. “Throughout our New York store, customers will be immersed in a sound and light experience that reflects the fun and flavor of all things M&M's.”
Dell Opens Retail Experience Store
The Dell Retail Experience recently opened in Dallas’ NorthPark Center offering consumers a hands-on approach to Dell's direct sales model.
The store delivers a unique and differentiated retail experience that is consistent with Dell's brand persona and is a hybrid concept of Dell's direct model and a conventional electronics store. Products on display include PC desktops, lap tops, home theater systems, plasma TVs and digital cameras. However, consumers cannot take the product with them. Instead, consumers order product on-line in-store with home delivery. The Retail Experience store mimic's Dell's direct-sale model where the product is actually purchased and shipped to the customer. Dell has been selling its products from free-standing kiosks in malls since 1994. The Retail Experience is an evolution of the kiosk concept because it allows for customer interaction with assistance from a product savvy sales staff.
The Dell Retail Experience was designed by Fitch, a retail design firm located in Powell, Ohio.
Rehability Lifestyle Store Opens
Rehability, Good Shepherd Rehabilitation Network’s new 3,300-square-foot lifestyle store, has opened in Allentown, PA, revolutionizing access to products and services for people with disabilities.
The store is the first of its kind in the country and provides a unique, personalized shopping experience for people with disabilities and their caregivers and family members. Unlike other stores that sell durable medical goods, Rehability is designed to provide an upscale, boutique-like shopping experience for common and hard-to-find products that will help inspire life solutions, adaptation and new options. Rehability provides many products and services for older adults, from a simple reacher to an electronic home monitoring system, which can help them improve their chances of living independently or as they transition back to their homes from a hospital or nursing home stay.
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