The Athlete’s Foot Opens Exclusively Female Store Format
Recognizing the growing importance of the women’s fitness market, The Athlete’s Foot is opening two exclusively female stores. The Athlete’s Foot For Her will carry footwear and apparel for girls and women.
“The Athlete’s Foot For Her strengthens our commitment to active women and reinforces our position as the world’s definitive authority on athletic footwear,” said Robert Corliss, President and CEO of The Athlete’s Foot. “Now we have an even more customized environment tailored exclusively to active women.”
The Athlete’s Foot For Her stores will be equipped with the chain’s exclusive new computerized foot scanner, which allows fit technicians to measure and identify pressure points through different phases of a customer’s gait and recommend properly fitted shoes based on the customer’s specific footwear needs.
The Athlete’s Foot For Her will reflect the Athlete’s Foot’s new prototype design, with colors and in-store graphic elements geared toward women
Reebok Launches Traxtar Athletic Shoe
Reebok is launching Traxtar, the first athletic shoe for kids that measures sports performance. Equipped with a microprocessor “pod,” Traxtar measures how fast kids run, how high they jump and how far they leap, giving kids the opportunity to challenge themselves.
Traxtar is the first entry in Reebok’s new “Smart Shoe” line. Traxtar provides output with a sound and light display “pod” on the tongue of the shoe. Three levels of accomplishment Bronze, Silver and Gold and six scores within each level give kids 18 targets to reach in each activity. The shoe plays “Pomp and Circumstance” when a child graduates to the next performance level.
Weslo Treadmill Features Built-in TV
Health & Fitness, Inc. has introduced the new Weslo TV36 treadmill featuring a cable-ready, 13” color television built into the console.
Colleen Logan, Director of Marketing for Weslo, said, “Most people prefer to watch TV during their workout, so, the TV room becomes the exercise room. This treadmill gives users more privacy, but it will prevent programming conflicts with other family members.”
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