Puma Displays Soccer Apparel
Puma Canada wanted to display soccer apparel and accessories while maintaining a small footprint. Puma also wanted to build brand awareness.
Gorrie Marketing Services of Mississauga, Ontario, Canada, designed and produced this display, which can be shopped from both sides, is easy to re-merchandise and move to another location in the store.
The display was made using a 1” square metal tubing frame, powder coated black, MDF melamine wall and shelves with a laminated aluminum facing. On top was a metal laser cut header with a 3-color printed decal.
Lids & Footstar Enter Strategic Alliance
Lids Corp., a leading headwear retailer, and Footstar, Inc., a leading footwear retailer, have formed a strategic alliance where Just For Feet will operate Lids shops in all Just For Feet superstores. The Just For Feet superstores will bring the total of Lids retail stores to approximately 500 locations.
The Just For Feet alliance is the latest in a series of aggressive marketing initiatives for Lids, which recently unveiled the e-Center, an internet kiosk that gives customers access to a virtual inventory of over 50,000 hats.
Just For Feet stores, located outside Lids’ traditional mall-based stores, contain video walls, basketball courts, and thousands of styles of shoes and apparel. Customers are engaged in a shopping-friendly environment, with branded concept shops providing direction. The addition of the Lids branded solution for headwear is in keeping with the Just For Feet shopping experience.
Nike Shox Are Launched
Nike’s research team has spent more than 16 years researching how to attach springs to the bottom of an athlete’s foot. Now, Nike is bringing this technology to athletes with the introduction of Nike Shox footwear. By using a suspension system at the heel to make the shoe “spring” back, Nike Shox provides unparalleled responsiveness and impact protection.
The new Nike Shox line includes the Nike Shox BB4 basketball shoe, the Nike Shox R4 running shoe; and the Nike Shox XT4 cross-trainer.
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