Sterling Promotions
REI Opens Prototype Store To Test Green Building Concepts
Recreational Equipment, Inc. (REI), a national retail cooperative providing quality outdoor gear and clothing, has opened a prototype store initiative that aims to test retail design and green building concepts, in Round Rock, TX.
The two-story, 32,700 sq. ft. store at University Oaks Shopping Center follows REI’s first prototype location in Boulder, CO. For the store’s design, the co-op has again partnered with Gensler, a design consulting firm.
Round Rock is the second REI store to be built using the U.S. Green Building Council’s LEED for Retail rating system.
To lessen the building’s carbon footprint, the green building features include the use of natural lighting and energy efficient systems, a solar heater, sustainable materials and water reduction measures.
Life Fitness Opens Concept Shop In Dick’s Stores
Dick’s Sporting Goods will test an offering of Life Fitness cardio and strength equipment in 20 stores located in the Northeast, represented by a unique “store within a store” shopping experience branded by Life Fitness.
Dick’s Sporting Goods is adding an expanded product line-up to include health-club quality products for the home.
“We are always looking for ways to reach a new customer-base,” said Tim Wild, Vice President of the consumer business for Life Fitness, a division of Brunswick Corporation. “This opportunity with Dick’s Sporting Goods allows us to do that, while also assisting Dick’s in expanding upon their existing fitness offering.”
Dick’s will offer an experiential, interactive shopping environment through the Life Fitness “store within a store” concept. This store design features room scenes and lifestyle graphics that put the equipment into everyday living settings.
Nike Considered Design
Redefines Performance
And Sustainability
NIKE, Inc. has debuted Nike Considered Design, which combine sustainability principles with the newest innovations for sport. Nike Considered Design will be featured in all of Nike’s six key categories: basketball, running, football (soccer), women’s training, men's training and sportswear, as well as in tennis and ACG (All Condition Gear). Nike’s goal is to create performance innovation products that minimize environmental impact.
Nike aims to have 100 percent of Nike footwear meet Considered standards by 2011, all apparel by 2015, and all equipment by 2020.
PUMA City Is New Mobile Retail Space
To support its new sailing category, PUMA has unveiled PUMA City, a massive 11,000 sq. ft. mobile retail and event space made from shipping containers. PUMA City will follow the 9 month long Volvo Ocean Race 2008-2009 from Cape Town, South Africa to Boston Harbor.
PUMA City consists of three levels of steel shipping containers stacked on top of one another which will be utilized for entertaining and in-port race viewing. A PUMA retail space on the ground floor offers a selection of the new PUMA Sailing apparel, footwear and accessories collections.
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