Titleist Display Launches New HP Golf Balls
Titleist/Foot Joy World Wide is using this corrugated floor display to merchandise its new Titleist HP high performance golf balls.
The 9 color litho printed display header communicates the new golf ball’s construction technology and performance advantages to consumers.
The display’s molded plastic silver trim highlights the product positioning as a technology leader. The display holds 24 dozen boxes of HP Tour and HP Eclipse golf balls.
This display was created for Titleist by Triangle Display Group, a Philadelphia, PA-based packaging and display firm.
Floor Display Supports Wilson’s Smart Core Golf Ball Launch
Wilson Sporting Goods Company is using this modular floorstand to support its new Smart Core Golf Ball Launch. The focus of this display program was to create a uniquely sophisticated technology feel while allowing Wilson’s new packaging to be the star.
The injection molded shelf is the module which was utilized across a variety of displays for Wilson including two floorstands (large and small) and a counter unit.
The Wilson Smart Core Golf Ball Display was developed by Cormark, a point of purchase display company located in Elk Grove Village, IL.
Huffy Sports Introduces Illuminated Backboards, Rims and Balls
Huffy Sport Co., Sussex, WI, has unveiled lighted backboards, rims and balls for playing basketball at night.
“Players will now have high performance Twilight basketballs to allow play to continue after dark,” said Patrick Ehren, Huffy Sports V.P. Marketing and Product Development.”
EV GLOBAL DEALERSHIP DISPLAYS. EV Global Motors, Inc. wanted a display to introduce its new electric bicycle, through auto dealerships and bike shops. The display acts as a “silent salesperson”educating the consumer with a continuous loop tape communicating the bike's features and benefits. The transforming “lightening panel” conveys the message of electricity and enhances the attention grabbing effect of the display. Created by Frank Mayer & Associates, Inc., 1975 Wisconsin Avenue, Grafton, WI 53024. POPAI AWARD ENTRY.
Remington Arms Company, Inc. Three-Sided Floor Spinner
This 3-sided floor spinner display is constructed from metal and is used to merchandise shotgun barrels and chokes. The display has a durable powder finish and features strong brand identity. The Remington logo is screened on the end panels and top three sections of the display. The unit was designed to increase consumer awareness of product availability. The unit helped to increase distribution, sales and consumer awareness. The Remington Arms Company Three-Sided Floor Spinner was designed and manufactured by Nashville Display Mfg. Co., 1415 Elm Hill Pike, Nashville, TN 37210.
Rawlings Sporting Goods "All Star" Glove Display
This display was designed to capitalize on Rawlings pro baseball player endorsements and offers replica player gloves to consumers. The unit was designed as a 3 sided spinner with each side representing one pro ball player, with a litho printed action photo at the top. A graphic kit was provided with each display which allowed each retailer to customize their product offering on the display based on player popularity. The Rawlings "All Star" Glove Display was created by CDA Industries Inc., 1430 Birchmount Road, Scarborough, Onatrio, Canada M1P 2E8.
Nike Pavilion Features Treeosk™ Display
This new Treeosk™ display is the ultimate small footprint stand-alone interactive retail system. It features Apple's IMac Computer with Elo's iTouch technology. The steel nest and pedestal that supports the IMac is welded to a 50 pound steel base plate. The IMac and Treeosk were featured at the Nike Pavilion in the Interactive Park at the Winter X Games V at Mount Snow, Vermont. The Treeosk™ Display was created by Pearlson Development Corporation, 8960 SW 87 Court, Miami, FL 33176.
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