Creative Online

CREATIVE Sporting Goods Merchandising
February/March, 2009



Reebok & Cirque du Soleil Launch JUKARI Fit To Fly Workout For Women

Reebok has launched an innovative gym workout, JUKARI Fit to Fly, as part of a new partnership with Cirque du Soleil. The hour-long workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training.

The class will launch in top gyms in cities around the world. The launch of JUKARI Fit to Fly will be supported by a global integrated marketing campaign throughout 2009 including in store and print. The campaign will feature JUKARI Fit to Fly action imagery and Reebok On The Move and Reebok Cirque du Soleil apparel and footwear.



Mizuno Glove and Bat 4 Sided Display

This display merchandises baseball fielding gloves, batting gloves and bats. It is constructed from wood, metal, wire and plastic. It features a two-dimensional header that showcases the Mizuno Logo. The high gloss, high impact vertical inter-changeable signs provide product information and show some all-star major league baseball players. The display attracts consumers and gets the product off the shelf to maximize cross-selling opportunities. The Mizuno Glove and Bat 4-sided display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.




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