Platypus Displays Hydration Products
Cascade Designs, a leading marketer of innovative equipment for the outdoor enthusiast, has introduced this floor display to merchandise its Platypus line of hydration products.
The display allows for interchangeable graphic elements, has casters for mobility, and is designed to knock-down for low cost UPS shipping.
The new Platypus Floor Display provides the functionality of slatgrid to allow the use of off-the-shelf peg hooks. The slatgrid panels allow multiple merchandising options, so that retailers can tailor the display to their specific needs. This custom slatgrid is supported in a unique split construction arced frame that is bolted to a MDF base fitted with 4 swivel/locking casters for mobility. By echoing the curvilinear shapes and water-related graphic elements of the Platypus packaging, this display reinforces the brand. This display was created for Cascade Designs by Concept Designs Inc., a Palo Alto, CA based display firm.
Revo Displays New Polarcast Technology
Revo has launched a new collection of sunglasses designed with some of the most advanced, lightweight materials on Earth. Thirteen new styles featuring lenses made with Revo Polarcast technology provide unparalleled polarized protection from the sun and the elements. Targeted toward the active sport and lifestyle consumer, the polarized eyewear collection is on display at authorized Revo retail locations nationwide.
Each Revo Polarcast lens is infusion molded, which fuses all lens materials into a single layer. Unlike most sunglasses on the market, Revo frames are designed around the lenses. A patented Motion Fit system positions sunglasses to ideal locations on the nose and ears. This allows for optical clarity from any angle, reducing eyestrain. The new Revo Polarcast Collection is displayed in a variety of styles, frames and price points.
Mizuno Display Introduces Two New Drivers
Mizuno is using this innovative freestanding display to attract consumers and promote two new Mizuno drivers. The display provides complete visibility for a dozen each of the new drivers.
This display is constructed from metal, plastic and MDF. It features a motif design pattern with a high gloss finish. Each row of club holders has a dimensional logo, and there is a molded orienting device that automatically places each club in the same direction This Mizuno display was created by Nashville Display of Lebanon, TN.
Golfsmith To Open LA’s Largest Golf/Tennis Store
Golfsmith International plans to open a new 40,000-sq. ft. playground for golfers and tennis players in Orange County, CA, in Nov. 2009.
The new store will provide golfers and tennis players of all skill levels a fun, interactive environment to try out the best brands at the lowest prices in Los Angeles.
“Golfsmith continues to expand its superstore format into new markets,” said Martin Hanaka, President & CEO of Golfsmith. “We are committed to growing the game in California, and despite the economic downturn, we are growing our retail footprint where appropriate.”
In addition to carrying the best brands in golf and tennis, the new Golfsmith Xtreme store will feature an indoor driving range with state-of-the-art launch monitors, a large putting green, an indoor hitting area for tennis, and private custom club-fitting studios.
Economy Motivates Bass Pro To Provide Free Family Summer Activities
Bass Pro Shops has decided to do something to help families enjoy activities together as a family at an affordable price - absolutely free! Family Summer Camp events will be held at Bass Pro Shops destination retail stores across America and Canada.
Every weekend stores will be offering free craft activities for the kids including decorating a fishing bobber, making key chains, designing their own birdhouse, creating plaster animal tracks and painting a souvenir wooden lure for Dad. The whole family will enjoy free outdoor workshops about hiking, camping and fishing basics. Other workshops include bird watching, archery, animal identification, plants & insects, and even how to make campfire S'mores. Kids will earn a collectable pin for every workshop completed. Store activities will include a laser shooting gallery and casting pond.
EA SPORTS Launches Fitness Campaign For Women
With the launch of EA SPORTS Active™ for the Wii, Electronic Arts is launching its first fitness product advertising campaign specifically targeted to women.
The “I’m Active” campaign, an integrated campaign that includes media and event marketing, is designed to empower women to reach their personal fitness goals. With EA SPORTS Active, they can fit a workout into their daily routine. EA SPORTS Active is the first in a line of virtual fitness products intended to inspire and enable the training and well-being of people of all ages and fitness levels.
“EA SPORTS Active is an exciting new category for us and expands our marketing well beyond traditional video game advertising,” said Dana Marineau, Ad Director Electronic Arts.
ExpoSystems Canada has added PAL 10 to its line of banner stands. PAL 10 offers a 33.5" wide x 84" high graphic image in a wedge shaped base for more stability. PAL10 uses Micro Velcro on the leader and the top rail, making it the most user-friendly graphic replacement banner stand in the PAL line. For more information, contact ExpoSystems Canada, 3640 B McNicoll Ave., Scarborough, Ontario Canada, M1X 1G5; (Tel) 800-263-3976; (Web site) www.exposystems.com
Category: Permanent Displays
Display Producer: Practical Retail Merchandising Inc.
7 Williamsburg Road, Evanston, IL 60203
This Sportsline Super Rack is a workhorse for grocery stores. The double sided rack has six adjustable shelves, 6" on center and has over 40 square feet of l" on center space for pegged items. The size of the display is 54"H x 32D x 24"W. It is shipped KD and assembles in less than two minutes.
Focus Packaging and Display Group offers its Snap Lock Frame which features a quality LED Edgelite system. Frames can be single sized or double sized. Standard sizes are 18" x 24", 24" x 28" and custom sizes are available. The system features a low energy lighting system, with a special diffuser to spread light energy. For more information, contact Focus Packaging and Display Group, 10328 Highlands West Drive, Escondido, Ca 92029.
Back to Top
To See previous issues of Creative Sports Goods click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
