KutMaster Introduces Cutlery Tool Center
KutMaster, Utica, NY has introduced the Mountain Quest line of value priced pocket knives and tools merchandised on specially designed floor displays functioning as self-service cutlery tool centers.
The entire Mountain Quest line is packaged in clam packs that work on pegboard displays or on the specially designed floor and counter merchandisers. The Company is merchandising these products in value-added combo packs including complementery items such as a compass with a mini tool, a flashlight with a mini tool or a pocket knife with a mini tool.
The floor merchandiser is packed 6 deep on the rack with 12 sku’s.
“The floor merchandiser gives the line a home for self-servicing consumers,” said Rick Joswick Jr., V.P., KutMaster Division. “It’s a self-service cutlery tool center for dealers who don’t have any place to put the clam packs.”
Nike & Trek Announce Licensing Program
Nike ACG and Trek Bicycles have announced a partnership whereby Trek will become Nike ACG’s official licensee maker of its performance cycling footwear and apparel. This partnership enables Nike ACG to deliver authentic, high performance cycling gear, with the Nike ACG stamp of sport performance quality, through Trek’s dealer network.
“This is a great opportunity for Trek,” said John Burke, President of Trek Bicycles. “It allows us to work with one of the best brands in the world and gives us access to R and D, sourcing, technology and design. It gives us the ability to offer a world class line of shoes and clothing to our retailers.”
L.L. Bean Extends Its Retail Presence Outside Of Maine For The First Time
L.L. Bean has launched its first major retail venture outside the state of Maine at the Tysons Corner Center in McLean, VA.
The two-level 76,000 sq. ft. space features a 16-foot waterfall that feeds into a live trout pond on the store’s lower level. Other highlights include an interactive children’s climbing wall, a stone hiking ramp, and a stone stairway reminiscent of those in a national park.
Orvis New York Flagship Store Opens
The Orvis Co. is bringing its rich sporting heritage to midtown New York with the opening of its newest flagship store. The store will be filled with classic men’s and women’s country fashions, gifts for the home, and a large selection of Orvis fly-fishing rods and reels. Orvis New York will also feature rugged outerwear for fly-fishing and upland bird hunting.
Shoppers entering the store are quickly immersed in the company’s rich 144-year history. The expansive design is reminiscent of an old Adirondack lodge with high ceilings, light pine woodwork and cherry fixtures. Interior decorations are accented by antique fishing gear and memorabilia, offset by historic wall photos. The store will offer a wide range of services for outdoor enthusiasts, including free “how to” seminars; fly-fishing schools; guided fly-fishing trips; and outfitting service.
Customers seeking top-notch sporting vacations will be aided by a special interactive kiosk featuring Orvis-endorsed lodges, guides, outfitters, expeditions and the Orvis Travel program.
Blacktop Tower Display Program
Reebok launched its Blacktop Collection, a footwear basketball line and teamed up with Foot Locker to capture a larger share of the male athlete market. The program launched in 1500 stores included a free-standing footwear tower whose objective was to establish Blacktop as 'The Shoe' for the Outdoor Game. The Tower Display was created with steel, asphalt and a basketball rim. The look is similar to a schoolyard. Booth Reebok and Foot Locker said the campaign had met or exceeded performance expectations. The Blacktop Tower Display Program was created by Art Merchandising, Inc., 601 West 26th Street, New York, NY 10001.
$5,000 - $10,000
Crosman Corporation required a portable display system that could be easily set-up by one person, yet strong enough to merchandise company Product (Air Guns, Air Rifles, etc.) on retail fixtures. The exhibit has to have the flexibility to change graphic messages within the structure of the display system. This 10' x 10' inline exhibit utilizes the “Radius” Pole Panel System. The backwall consists of multi-channel frames with wire grid inserts in front of custom laminate panels. The back wall has two layers of panels for stability, storage and the option of creating a backlit graphic wall. The client was able to merchandise its products using standard grid fixtures onto a portable trade show display system that is extremely flexible. The cost of this exhibit was between $5,000 - 10,000. For more information, contact Hanna Design/Radius Portable Display Systems, 52 Marway Circle, Rochester, NY 14624; in Canada - 16 Lesmill Road, Don Mill, Ont. M3B 2T5.
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