Reebok Displays EasyTone Shoes For Toner Legs
Reebok has entered the toning shoe market with the launch of Reebok EasyTone. Independent university lab tests proved that by wearing EasyTone, a woman could generate up to 28% more butt muscle activation compared to an ordinary sneaker. The proprietary technology was invented by former NASA engineer, Bill McInnis, who perfected a balance pod system in the sole of the shoe that creates natural instability with each step. Katrin Ley, Head of Womens at Reebok, said, “We believe every woman has the right to a nice butt but for busy women, trying to fit this into their hectic lives is not an option. Reebok EasyTone allows them to tone as they go about their everyday business. The combination of the balance pod technology and great styling means it’s a shoe they are not ashamed to be seen wearing either.” Reebok EasyTone shoes will be displayed at top retailers including LadyFootlocker, Dick’s, and Nordstroms.
Vans Develops Environmentally Friendly Display
Vans wanted to develop an environmentally friendly display to showcase its own recycled shoe line. This unit is fabricated from recycled cork, metal and graphics. This display’s construction had little impact on the environment, and the display unit is designed to last for years. Vans teamed up with Fabcon Creative, a Santa Ana CA-based point-of-purchase display firm, to create this environmentally friendly display.
eZee Electric Bicycles Launches Major U.S. Expansion
eZeebike USA has expanded the eZee brand of electric bicycles into the U.S. market. “This is a personal vehicle whose time has come,” said Joel Gayner, eZeebike USA President. “The addition of eZee bike's reliable electric power system overcomes distance and hills and allows everyone to enjoy the biking experience.”
Across the U.S., eZeebike USA currently has established several retail locations in six states with more stores planned. The Company intends to have eZee Flagship stores across America, beginning with the first two in El Segundo and Rancho Mirage, California. “Contrary to the big-box, limited service retail model, we are creating a sophisticated dealer network for customers seeking a high-quality electric bicycle experience in an upscale lifestyle environment,”said Gayner. The eZee line-up features an e-bike for every lifestyle from "beach" cruisers, to serious performance bikes.
Nike Introduces Nike+ SportBand
NIKE has introduced the new Nike+ SportBand, giving runners real-time performance feedback on their distance, pace, time and calories burned with just a glance at their wrist. Runners who enjoy listening to music may continue to hear their run details through the Apple iPod nano, iTouch or iPhone systems.
Outwater Plastics has introduced high profiled 3 dimensional Slat Text Slatwall Panels. Outwater’s Slat Text Slatwall Panels transform mundane merchandise setups into a variety of exciting themed environments. Comprising a tough, impact and fade resistant polymer plastic surface fused to an mdf backing sheet, Outwater’s 4-ft x 8-ft Slat Text Slatwall Panels provide complete design flexibility. The panels are offered in a variety of standard and custom colors. Outwater’s Slat Text Slatwall Panels are engineered with 6-inch groove spacings that have been reinforced with paint matched aluminum inserts for use with standard slatwall shelving and fixtures. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Jifram Extrusions has introduced a new line of imprinted Easy Wall Slatwall, available in any color or imprinted with photos. A wide variety of backgrounds and photos are available from stock, and custom backgrounds and phiotos can also be applied. For more information, contact Jifram Extrusions, 320 Forest Ave., Sheboygan Falls, WI 53066; (Tel.) 920-467-2477; (Web site) www.jifram.com
Basketball Hall Of Fame & Jordan Brand Create Michael Jordan Exhibit
The Naismith Memorial Basketball Hall of Fame has partnered with Jordan Brand, a division of NIKE, Inc. to create ‘Become Legendary: The Story of Michael Jordan,’ an exhibit featuring a collection of photographs, videos, quotes, samples of footwear, apparel and a collection of artifacts which celebrate Jordan’s induction into the Hall of Fame.
“As Jordan Brand embarks on the silver anniversary celebration of the AIR JORDAN franchise, we are thrilled with the Basketball Hall of Fame's efforts to honor Michael Jordan, the Hall’s Class of 2009 and their contributions to the game of basketball,” said Sean Tresvant, Director of Marketing for Jordan Brand. “Michael's induction into the Basketball Hall of Fame will be a very memorable occasion, and this exhibit allows fans to become a part of the experience.”
The W/M Display Group created a merchandising program for Minn Kota's trolling motors, options and accessories for use in independent marine dealers and mass merchants. The display is available in a variety of configurations and can be easily reconfigured in the field without tools. The display allows for merchandising and demonstration of product. For more information, contact The W/M Display Group, 1040 West 40th Street, Chicago, IL 60609 (Web site) www.wmdisplay.com
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