Nike Opens Santa Monica Flagship Store
Nike has opened its newest retail store in Santa Monica, CA. The two-story, 20,000-sq. ft. location unveils Nike’s new store concept with market tailored product offerings, and the introduction of Nike+ Run Club and team customization services. The store is the first multi-category concept in the U.S. since Nike opened its last NIKETOWN in 1999.
As part of the new NIKEiD team customization concept, Nike is giving team consumers the destination to gear up with their own custom footwear, apparel and equipment. As part of Nike+ Run Club, participants can test-drive the latest Nike footwear and tune into their experience using Nike+, which allows runners to connect their iPod or iPhone to their running shoes to track distance, pace, and calories.
New NFL Flasgship Store Features Virtual Game
EyeClick has created an interactive football game as part of a virtual display in the new Flagship NFL Retail store at the new Meadowlands stadium in NJ. Four BenQ projectors create the virtual display on the central floor of the store.
One of the unique features of the store is its ability to be transformed on each team's game day. If the Giants are playing, mirrors and clothing walls can be flipped revealing their blue and red memorabilia and then flipped back to see the Jet’s green and white merchandise on their respective game day. EyeClick's interactive football game can also be flipped to highlight one team or the other’s logo.
Total Immersion Teams With Nike On AR Slot Machine
Nike’s AR slot machine visited the Hurley U.S. Open of Surfing and the X Games circuit recently to showcase Nike’s 6.0 running shoe. As part of Nike 6.0’s commitment to rich brand interaction with action sports fans, Total Immersion has teamed up with ad agency Wieden+Kennedy to offer the world’s only augmented reality slot machine.
At promotional events, visitors to the Nike tent have a chance to win a pair of Nike 6.0 shoes and additional prizes - all based on the spinning wheels of the AR-generated slot machine. To activate it, the player displays the ticket in front of a camera; on-screen, the ticket morphs into an oversize 3D slot machine that then appears in the attendee’s hand. Players can even see themselves on the “coin” that triggers the slot machine, thanks to Total Immersion’s face-mapping technology.
Hunter’s Specialties is using this 54" low profile display which was designed to provide high retail visibility. The header is retailer optional. The grid system allows for changeable product assortment for the spring and fall hunting seasons. The unit is featured in sporting goods stores as well as chain and independent outlets. This display was created for Hunter’s Specialties by Practical Retail Merchandising, 7 Williamsburg Road, Evanston, IL 60203.
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