Tubbs Debuts Women’s Snowshoe Display
This snowshoe display was developed for Tubbs to feature the unique qualities of a product designed specifically for women. The display, designed to fit into the specialized winter sport retail environment, incorporates a minimalist wire form that features the snowshoe at the optimal angle for consumer viewing. The interchangeable white vinyl backer card is slotted to conform to the curvature of the design and features lifestyle imagery unique to women snowshoe enthusiasts.
A prominent custom domed label brands the wire extension that stabilizes the snowshoe in the display. The display is designed to be used in a counter top environment as an alternative display solution.
This display has effectively drawn attention to the distinct technological differences between men's and women's snowshoes.
The display was created by Concept Designs, headquartered in Mountain View, CA.
PaceMaster Banners Enhances Brand Image
PaceMaster Treadmills wanted to visually enhance its in-store branding with eye- catching banners. The company used three double-sided 24" x 72" cloth banners illustrating action, determination and athletic stamina with visual motion on the front, and testimonials on the back. Custom stands were designed with a curved top bar to accentuate the curves of the PaceMaster logo. “Go The Distance” was used as a heading to reinforce both the athletic determination of the customer, and the endurance of the machine. Logos printed on both sides produced further product recognition. The visually striking graphics, and quality of the banners bring attention to the PaceMaster name.
The banners were created for PaceMaster by KDS Marketing Group, Kinnelon, NJ.
SPEEDO Debuts Surfrunner Underwater Radio
SPEEDO has introduced the Surfrunner 2000, an underwater lightweight radio that operates up to four feet under water and features waterproof headphones that are adjustable to fit various ear canals. Built-in coiled cords, which also are used as the FM antenna for the radio, are attached to the unit to allow it to clip to a belt, pocket, goggle strap or hat. One 3-volt lithium battery is needed to operate the Surfrunner.
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