Castle X Goggles Launches New Display Program
Castle Sales Co., maker of Castle X brand goggles, wanted to give its independent sporting good retailers a display that promoted its products and allowed for retailer flexibility.
This display incorporates a concaved, laser cut, steel background and a floating brushed aluminum Castle X logo at the top that gives the unit an “extreme sports” type-feel. The display can be mounted on slatwall in any retail environment, from general sporting good stores, to ski resort locations, snowmobile and other powersports equipment retailers, effectively differentiating the Castle X brand from the competition. The display holds a lot of product in minimal space, thus giving dealers a high rate of return.
This Castle X Goggles display was produced by Visual Marketing, Inc., a Chicago, IL-based point-of-purchase display firm.
Velocitor Dinosaur Ammo Display Attracts Attention
This Velocitor Dinosaur Ammo display was produced for the Federal Cartridge Co., to attract attention at gun retail locations.
The display features a six foot tall reproduction of the Velocitor dinosaur together with a shelf for holding up to 100 boxes of 22 gauge rifle shells. The display includes free targets and a sweepstakes entry form for a chance to win one of ten .22 gauge rifles together with an order form for a free CCI Velocitor hunters hat.
The corrugated display has a mounted litho label in a four color process.
The display has helped boost the sale of Federal Cartridge’s CCI 22 gauge rifle shells during hunting season.
The Velocitor Dinosaur Ammo display was produced by Meyers Display of Minneapolis, MN.
Red Wing Shoes Features Hunting Boot Display
Red Wing Shoe Co. is using this display to promote its line of Irish Setter Versa Tracks hunting boots.
The display features a stained poplar wood base, 50pt. cardstock backercard, powder-coated steel shoe plate, and a green-edge acrylic feature plate, which contains a silkscreen boot track with two sets of actual cleat samples adhered in place for a full 3D effect of the traction system. A cleat wrench is neatly secured to the acrylic plate to reinforce the boot’s versatility of changing out the appropriate cleats.
A domed Irish Setter logo is prominently displayed on the acrylic plate to reinforce branding. A large silk-screened graphic backercard is interchangeable-allowing for future versions to be inserted. The black powder-coated steel shoe plate suspends the boot in mid-air. The display works in slatwall, slatgrid and countertop environments.
This Irish Setter Boot Display was created by Concept Designs, a p.o.p. display firm based in Mountain View, CA.
Oakley Introduces Half Pint Eyewear
Oakley Inc. is targeting the youth market with the introduction of Half Pint eyewear, which will protect the eyes of tomorrow’s athletes. “Our impact-resistant lenses and patented Optics make for the safest and most optically accurate products available for the next generation of consumers,” said Colin Baden, Oakley President.
Nike Featuring Futuristic Watch & Sunglass Displays
Nike Canada wanted an inspired retail product presentation that would compliment its totally high tech watch styling and cool sunglasses.
Where required, displays were to be used for a combination of both product lines. The display also had to be theft proof and yet products were to be easily accessible to the consumer. Bearing in mind the ultimate retail environment in which the displays were to be placed, which ranges from department stores to sporting good stores, the styling of the displays had to have unique characteristics, a small footprint and provide for strong Nike brand identification.
Tubular showcases capped with an injection moulded, dome shaped enclosure were produced. Each tubular showcase has a slide-out clear acrylic shelf which supports the displays of watches or sunglasses. When the shelf slides back inside the showcase, it is secured with a cam lock. Each showcase is individually locked. A two sided, revolving floor unit, with four showcases per side, includes a pedestal storage cabinet. By eliminating the pedestal, the unit can be placed on a counter. A smaller, two showcase per side, counter unit is also available on a swivel base.
The space age, upscale image of the displays are compatible with the highly creative, advanced styling of the Nike Time and Vision product lines and the hip personality associated with the Nike brand.
The Nike Time and Vision merchandising system was developed by fixturethis, a division of Creative Displayworks of Vaughan, Ontario, Canada.
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