Ashworth & Callaway Golf Apparel Open Concept Shop
Ashworth, Inc., a leading designer of sportswear and golf apparel, opened its first Resort concept shop at Parisian Riverchase Galleria. The shop features the latest in multimedia and interactive technology as well as a full selection of Ashworth apparel and Callaway Golf apparel including products designed exclusively for Resort shops.
The Resort Shop at Riverchase Galleria features an interactive kiosk, plasma screen technology featuring Ashworth and Callaway Golf videos along with live TV of major sporting events in the lounge area. In addition, all Resort Shops will feature a putting green with a selection of Odyssey putters and Callaway Golf balls for customers to demo.
Gary Sims, V.P., Sales, said, “The opportunity exists for an outside the box presentation that combines great product, technology and visual enhancements to pull consumers in. We have two outstanding brands: Ashworth, which is an industry leader in luxury apparel, and Callaway Golf apparel, which is the industry leader in technology and innovation. The new Resort Shops will reflect this breadth of product and the interactive, multimedia elements will make the Resort Shop a destination point.
Huffy Introduces No Tools Basketball System
Huffy Sports Co.has introduced the No Tools Required portable basketball system. This hoop allows the consumer to assemble the product without tools in 40% less time than other basketball systems.
The trend toward easy-to-assemble products has taken off at retail, particularly among women, who now purchase more sporting goods than ever, said Patrick Ehren, V.P., Marketing.
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