Gander Mountain Debuts New Footwear Displays
Gander Mountain, a leading specialty retailer that serves the needs of outdoor lifestyle enthusiasts, has redesigned the new footwear area in its retail stores.
The new merchandising program, designed by display company nParallel, organizes footwear merchandise by category (men, women and youth), function (work, casual, hiking and hunting) and brand.
“Consumers can enter the shopping experience through the power wall, organized by category and then function; through the display tables, arranged by function and brand; or through bulk stacks that present items of immediate seasonal appeal,” said Bill Kasica, nParallel’s Director, Brand Programs. “All components are mobile, on casters or palettes, so they can easily and quickly be reconfigured to adapt to seasonal merchandise or changing requirements of individual stores.”
Vertis Reports On Athletic Footwear Mkt.
Price and selection motivate consumer purchases of athletic footwear more so than quality, according to the results of the Vertis Customer Focus® 2004: Sporting Goods study.
Of the athletic footwear purchasers surveyed who say they shop at a specialty store, 54% shop there based on the selection, as compared to 18% who said they shop there based on price and 7% who shop there based on quality. 49% of those who shop at discount stores for athletic footwear say that price motivates them to shop there.
Of the adults surveyed, 51% of men ages 18-24 said they purchase sporting equipment most often from a sporting goods store, compared to 19% who said they most often make these purchases from a discount stores. 46% of men with children ages 6-11 most often purchased sporting equipment from a sporting goods store, compared to 28% who most often make these purchases at a discount store. 32% of women with children aged five or younger said they most often purchase athletic footwear at an athletic footwear specialty store, compared to 15% who shop at a discount store.
SIRIUS Satellite Sportster Radio Debuts
SIRIUS is targeting sports fans with the Satellite Sportster radio with specialized features for the sports enthusiast.
SIRIUS, the Official Satellite Radio Partner of the NFL, brings the entire NFL to subscribers each weekend, and also broadcasts the NBA, NHL and sports from leading colleges. Specialized features include: prompts when your favorite sports teams are playing and a list of all the games and scores broadcast.
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