Xbox & adidas Form Global Alliance
Two global brands at the leading edge of youth culture, Xbox and adidas, have formed a long-term strategic alliance, merging the worlds of sports and entertainment.
One of the primary initiatives will be the placement of Xbox 360 kiosks in adidas stores. Xbox kiosks will be placed in retail locations across the U.S., Europe, Japan, Canada, Asia, Latin America, Australia and New Zealand for a variety of activities leading up to the FIFA 2006 World Cup.
adidas will install content on Xbox 360 consoles, while Xbox will have a presence on adidas' FIFA 2006 World Cup mobile portal. Xbox is supporting “Goal: The Movie” with a series of cross-promotional events with adidas. Xbox will also have kiosks at all adidas soccer events leading up to the FIFA 2006 World Cup.
“The alliance between adidas and Xbox reflects the fact that sports, lifestyle and video games are inextricably linked,” said Peter Moore, V.P., Worldwide Marketing for Xbox at Microsoft. “Xbox 360 is a place where all three of these elements come together to truly amplify the sport experience.”
Oakley Releases Thump 2 Digital Music Eyewear
Oakley has expanded its line of digital music eyewear with the launch of Thump 2, which is available with up to 1.0 GB of flash memory, enough storage for approximately 240 songs in a design that fully integrates a music system with an eyewear frame.
“We took the subminiature circuitry of our premier Thump and halved its size while maintaining its world-class audio fidelity, and redesigned the speaker booms to have six directions of movement for a fully adaptable fit,” said Oakley President Colin Baden.
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