Displays Unveil Titleist NXT Golf Balls
Fortune Brands has introduced Titleist NXT Tour and NXT Distance, two advanced technology golf balls that redefine long distance and soft feel. Titleist NXT golf balls will be supported by in-shop counter and floor displays as well as introductory sampling.
“The Titleist brand enjoys over 60% share of the premium segment of golf balls, while our share of the top-grade, mid-price point segment of golf balls is less than a 35% share,” said George Sine, V.P., Golf Ball Marketing. “With the Pro V1 serving as the best-selling model within the premium segment of the golf ball market, the NXT Distance and NXT Tour will establish a best seller position within the mid-price point, top-grade segment for golfers seeking next generation attributes of long distance and soft feel for less than $34.00 per dozen.”
Valvoline Introduces Spirit 3-D Foam
Valvoline, a leading U.S. motor oil marketer, is using its R&D and marketing expertise to grow outside the traditional automotive category with the introduction of Spirit 3-D Foam. Spirit is a spray-on, peel-off 3-D foam that consumers can use to show their spirit at sporting events, holidays, or other special occasions.
“It’s great for spraying spirit slogans on cars, trucks and SUV’s but it’s also perfect for use around the home, office or school,” said Larry McFadden, Director of New Product Development for Valvoline. Spirit 3-D Foam is currently being test marketed at Wal*Mart stores nationwide and is fast becoming a hit with consumers, according to Valvoline.
Point-of-purchase end-cap displays are supporting the launch.
Nike Launches Curbside Shoe Recycling
Residents of Laguna Beach, CA will serve as the pilot program aimed at recycling more athletic footwear for Nike's Reuse-A-Shoe program.
“We want to take responsibility for our product through its entire life,” said Bill Malloch, Director-Footwear Sustainability. "Product innovation and performance are our first priority. But we feel it is important to take responsibility one step further-once the consumer is finished using our product, we offer them the option of recycling their old shoes. Shoes in good condition will be donated to charity.”
Once the shoes are collected, the Nike Reuse-A-Shoe program will sort, clean, cut and grind them up to create a material called Nike Grind. Nike Grind is then used in athletic courts, tracks, fields and playground surfaces. Since the beginning of the program, some 13 million pairs of athletic shoes have been recycled and Nike has donated 70 athletic surfaces to U.S. communities.
Oakley Expands Presence In Champs Stores
Oakley, Inc. has expanded its relationship with Champs Sports, with the creation of in-store Oakley concept areas featuring a wide variety of Oakley sunglasses, footwear, apparel and watches.
The concept areas will feature a minimum of four display case fixtures, including ones specifically designed for eyewear-Doublewide Mega Towers; footwear-Shoe Rockets; and apparel-Apparel Rockets.
“Oakley is known worldwide as a leading sunglass brand and it is now our goal to be known as a company offering a complete line of footwear, apparel, watches and prescription eyewear,” said Link Newcomb, COO for Oakley. “Concept areas are a great vehicle with which to tell the current Oakley brand story.”
SimCycle Introduces Digital Athletics
Eloton, Inc. brings a new era of digital athletics to the home fitness market with its portable SimCycle exercise bike and Eloton Theater family of digitally-simulated outdoor exercise environments that can be viewed on PCs. The SimCycle is a sleek, stationary cycle that works like a ‘joystick,’ allowing riders to control their speed, distance and calories burned, while cycling through the Eloton Theater photo-realistic environments.
The system includes Eloton Theater disks and connects to a PC via a serial port.
Hydrapak Custom Wire Merchandiser
This 3-sided, custom wire merchandiser is a durable, heavy-duty display with die-cut sintra logos and 4-color process screen-printed graphics. The display sits on locking casters, is powder coated chrome-silver, and ships knocked down. The unit consists of only 5 parts making assembly a breeze. The primary design objective was to create a dynamic merchandiser with strong brand identity within the outdoor sports and bicycle industry. Relating the shape of the display to Hydrapak’s logo was key in achieving a successful design. This display is an effective merchandiser and makes a dramatic statement on the merchant’s floor. The Hydrapak Custom Wire Merchandiser was created by Bull Display Products, 191 Saybrook Road, Middletown, CT 06457.
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