Creative Online

CREATIVE Sporting Goods Merchandising
October/November, 2002


Shimano Displays Clipless Pedal/Shoe Fitting Bench

Shimano American of Irvine, CA, is using this unique fitting display bench for its line of clipless pedals and cycling shoes.

This selling tool places the clipless pedals out on the floor with the cleated bicycle shoes. This allows retailers to present the pedals in a secured manner without having to keep the high value products underneath a glass countertop. The bench can accommodate up to six Shimano pedals and can be easily configured to match a retailer’s inventory.

Powdercoated steel construction guarantees that the fitting bench is built to last. Shimano branding is prominently placed throughout the bench, which commands attention on any retail floor. Slatwall slots on the rear panel of the bench allow for accessory attachments, such as a literature holder. A slide-out drawer provides additional storage.

This Shimano Bench was produced by Concept Designs, a Mountain View, CA-based display firm.


Worth Featuring Demo Bat Station Display

Worth Inc. wanted to introduce an attractive eye catching bat station that gives customers an opportunity to try out a Miller Reid bat before making a purchase.

The Miller Reid Bat display is two-sided with a four-color process and one spot color vacuum-formed header. The body was constructed using wire and sheet metal to support eight bats displayed in the demo station.

Both sides of the display were created with a wire literature holder.

This Worth Demo Bat Station was produced by SMP Display & Design Group, a point-of-purchase display firm located in Chattanooga, TN.


Informational Counter Top Displays

These displays were designed to permit customers to review sales information, features and benefits of items contained in glass cases. The sixteen-pocket countertop display and thirty-two pocket countertop display allow the retailer to insure that customers have the right information every time. Both are in use at Wal- Mart stores featuring GPS and marine electronics in the sixteen-pocket display and sports optics (rifle scopes and binoculars) in the thirty-two pocket display. Both are attached to the countertop with four suction cups. They use 6" x 3" pockets holding two-sided fact cards, and are powder-coated. The displays were created by Vidpro International and are available from SalesEdge Displays, the new display division of Vidpro International which offers both pre-designed and custom wire displays. SalesEdge Displays, 624 W. Crosby Road, Suite 124, Carrollton, Texas 75006.


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