Nike Introduces Shoe Customization System
Nike has introduced a self-service shoe customization system in its Nike stores in Beverly Hills, Chicago, NYC, Portland and San Francisco, as well as its NIKEgoddess store in Costa Mesa, CA.
Utilizing the DS15 flat-panel display system, from Planar Systems, Beaverton, OR, consumers can personalize select athletic shoes with color schemes and design elements. Previously available only for Web purchases, Nike’s shoe customization service is now accessible at its retail stores through the DS15 touch-screen.
Hillerich & Bradsby Launches Bionic Golf Club
Hillerich & Bradsby, Inc., the maker of Louisville Slugger, has introduced the Bionic Golf Glove, which provides performance and benefits beyond ordinary golf gloves. Designed by a world renowned orthopedic hand surgeon, its patented anatomical and ergonomic design equips golfers with comfort, control, durability and it can even aid golfers who have arthritic hands.
The gloves will be available at selected pro shops, golf specialty stores and sporting goods retailers.
Diamond Powersports Launches Mobile Store
Diamond Powersports has unveiled the “Sportbike Innovation In Motion” mobile superstore, a traveling 800 sq. ft. custom showroom for the entire Diamond Powersports’ product line.
Pierre Elliott, CEO, Diamond Powersports, said, “From its bold red exterior design to its cutting edge sporty interior, everything about this ‘Sportbike Innovation In Motion’ mobile superstore reflects ingenuity.”
The mobile store will travel to races and other large motorcycle events. A flat screen TV shows footage of the industry’s best sportbike stunt riders and slatwalls display Diamond’s sportbike accessories.
Compex Technologies SlenderTone Product Line
This display was created for a retail roll-out for Sports Authority stores nationwide. The kiosk projected an upscale look because of the high qualilty materials used. The unique shape is representative of the actual product itself, extending their branding into a three-dimensional fixture. A video monitor was included to help draw attention to the display which featured product endorsements from celebrities including Sara Ferguson, Duchess of York and many professional athletes. The Compex Technologies SlenderTone Display was created by Display Arts Inc., 7839 Elm Street, Minneapolis, MN 55432.
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