Head and Penn Feature “DIGI” Inflatables
These “DIGI” Columns (Digital Interchangeable Graphics Inflatables) feature replaceable skins which were created for Head Penn Racket Sports.
The inflatable displays are used at ATP tournaments and events to draw attention to their retail tents.
An 8' Digiboard can show side panels with different graphics which are interchangeable. The Columns replacable skins’ make it easy for Head to update graphics for different Special Event Programs and Tennis Tournaments.
The attention-getting inflatables are lightweight, durable, and easy to transport and set up.
These “DIGI” Inflatables were created for Head and Penn by The Inflatable Marketplace, (www.inflatablemarketplace.com), an El Cajon, CA-based point-of-purchase inflatable firm.
Bridgestone Conducts ‘Live Like A Pro’ Sweepstakes
Bridgestone recently teamed up with Dick’s Sporting Goods and Jet Golf for a Live Like a Pro Sweepstakes. The Grand Prize was a trip for two via a private jet to the WGC Bridgestone Invitational, a PGA Tour-sanctioned golf event held in Akron, Ohio.
The promotion was designed to help increase sales of premium Bridgestone golf ball sku’s.
In support of the promotion, all 263 Dick’s stores placed a large floor display merchandising all four Bridgestone golf ball models and featuring Bridgestone star endorser, Fred Couples.
The display helped increase premium ball sales by 246%, according to Bridgestone.
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