Tower Display Introduces Converse Authentics Line
Tower Display Introduces Converse Authentics Line
Converse required a freestanding tower and shoe display to accommodate both shoes and clothing. “Converse wanted a ‘clean’ look that was reflective of the simple and clean design of the new shoe line,” said Louis Hsiao, President of Concept Designs Inc., the Mountain View, CA-based P.O.P. agency which produced the displays for Converse.
A three sided tower made from brushed stainless steel which stands over 6’ tall was produced. The stainless steel header with the Converse star punched through makes the brand name stand out. The slatwall panel design allows for maximum flexibility. The entire tower structure stands on a 2’ diameter footprint and rotates. Vertical graphic panels easily “pop” into the back of the tower channels and can be readily interchanged.
P.O.P. Supports Launch Of Gore-Tex Paclite
W.L. Gore & Associates, Inc., has launched a fall 1999 marketing campaign for its Gore-Tex brand.
Gore’s latest innovation for the backcountry market, Gore-Tex Paclite outerwear, is highlighted in print ads in key outdoor publications. Gore-Tex Paclite outerwear is positioned as the lightest, most packable Gore-Tex outerwear designed for the core outdoor enthusiast.
An integrated POP program based on these ads has been developed for retailers.
Rockport Opens Flagship Store In NY
Rockport recently opened its new flagship store in New York’s SoHo district. The design goals for the new prototype, designed by Bergmeyer Associates, Inc., Boston, MA, were to create a store that not only sells, but teaches and touches the senses.
Well-engineered metal fixtures, the precision-fit of the joining and seams, and out-riggered systems are made using the same high-tech construction techniques as the shoes they display. Though materials such as glass and wood display systems are sturdy, the appearance of the construction is light and floating. The “lighthouse” fixtures lead the customer to the rear of the store, provide space to merchandise a variety of products and allude to Rockport’s brand signature. A glowing circle of light above each fixture reinforces the lighthouse concept.
The Comfort Zone is an important feature of the new Rockport prototype. Within this area, foot massages and reflexology treatments are provided, custom foot-beds are fitted, and citrus-based footcare products are displayed.
Nike Supports Alpha Line With Tower Display
This detailed tower display was developed to support the launch of Nike’s new Alpha running shoe.
The display is made of cast and extruded acrylic, laminated particleboard, powdercoated steel, extruded aluminum, and litho and silkscreened graphics.
It was designed and produced for Nike by Chicago Display Marketing, a Melrose Park, IL-based point-of-purchase display firm.
50+ Are New Force In Sporting Goods
The 50+ generation is exercising more than any other age group, according to the Sporting Goods Manufacturers Association (SGMA). The 50+ are joining health clubs, running, biking, swimming, etc.
Some 28% of those age 65-67; and 20% of those age 50-64; exercise versus only 20% of U.S. population age 6+. According to health club industry surveys, the rate of those age 50+ who are joining health clubs has increased 21% over the past three years. 50+ attend health clubs: 55+, 98.6 days per year; 45-55, 88 days per year; and 35-45, 85 days per year. The top, five activities for people age 55+ are: Aquatic Exercise, Fitness Walking, Golf, Stationary Cycling and Cross-Country Skiing. There are 6.5 million golfers 50+. They make up 25% of all golfers and play nearly three times the average of their younger counterparts. Sales of exercise equipment to people between the ages of 45 and 64 rose 53% in 1998. Weight-training is the fastest growing fitness activity, driven by women ages 55+, driving usage up 54% since 1990.
Mission Hockey BiltRite Glove Display
This display was designed to present Mission Hockey BiltRite Gloves in a new and innovative manner on a slatwall display as a merchandiser and stocking vehicle. This laser cut metal display and logo have a black powder finish and the 2-dimensional logo sign has a red and white powder finish. The unit is 11" wide x 15" high x 16" deep. The display obtained new distribution and additional space in the best specialty hockey stores and increased sales significantly. The Mission Hockey BiltRite Glove Display was created by Nashville Display Mfg. Co., 1415 Elm Hill Pike, Nashville, TN 37210.
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