BrodmannBlades™ Displays Patent-Pending Paddles
BrodmannBlades™, maker of the first major innovation in the game of table tennis in over a hundred years, has reached an agreement with Paragon Sports™ to display and distribute its product line in the retailer’s flagship store in New York City.
The BrodmannBlade™ eliminates the handle from the table tennis paddle. The new product consists of two blades, or hitting surfaces, that are worn like a glove on either hand.
“It's a natural extension of the player's hand,” said Alfred Brodmann, the product designer. “Players make forehand and backhand shots by using the front and back of their hands.” Paragon will be using this display to call attention to the new product.
Odyssey Golf Display Showcases New Line Of Putters
Odyssey Golf is featuring this display which showcases different Odyssey Putters. The display was designed using unique l x 4" tubing with laser slots, and a perforated metal backdrop with a floating brochure holder. Colorful silk screened logos brand the display. Two different removable club arms are provided so that the retailer can determine how many clubs they want to display based upon their space requirements. This Odyssey Golf Putter Display was created for Odyssey Golf by Fabcon Creative, a Santa Ana, CA-based point-of-purchase display firm.
PUMA Opens New Retail Concept Store
Global sportlifestyle brand PUMA will debut a unique new retail concept with the opening of its second Chicago store. For the first time in a U.S. based PUMA Store, the new location features product that spans the entire PUMA brand, including sport-performance, sportlifestyle, and sport-fashion. The PUMA Store State Street stocks everything from soccer cleats and performance running sneakers, to high-fashion collaboration projects with Alexander McQueen and Mihara Yasuhiro and PUMA collections such as PUMA Denim. “It was time to open a brand store that spoke to everything that PUMA stands for,” said Jay Piccola, President of PUMA North America.
Best Buy Stores To Offer Fitness Products
Select Best Buy locations have introduced new health and fitness selections with more than 30 feet of technology devices organized by popular activities such as running, walking, swimming, and yoga, as well as fitness equipment in some locations. “We’re constantly looking for the most innovative solutions to address our customer’s lifestyle needs,” said Steve Trier, Sr. Director at Best Buy. “With health and fitness, we’re matching the right combination of gear with experienced BlueShirts and Geek Squad to help them manage and stay motivated by their fitness routines.”
From creating a home gym complete with a TV and surround sound to downloading workout data to the home computer, Best Buy’s health and fitness products connect technology and workouts. Health and fitness shelves at these stores are stocked with heart rate and workout monitoring watches, pedometers, and conditioning accessories; customers can also try out elliptical machines, stationary bikes and treadmills.
Sports Authority & Nintendo Promote Wii Fit Plus
The Sports Authority has created a “We know fit. We know fun.” experience to help consumers get to know the Nintendo Wii system. Sports Authority stores will feature a special Wii interactive fitness experience and knowledgeable fitness trainers allowing customers to try Wii Fit Plus before they buy.
“Consumers look to us for their sports and fitness needs, so the retail partnership with Nintendo is the intersection of fitness and interactive gaming,” said David Campisi, President of Sports Authority.
The Wii interactive fitness area will provide a unique in-store experience, setting Sports Authority apart from other sporting goods retailers. Cammie Dunaway, Nintendo’s V.P. Marketing, said, “Through our partnership with Sports Authority, fitness fans have a convenient location to find fitness-related Nintendo products.”
Back to Top
To See previous issues of Creative Sports Goods click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
