Crown Pro Features End Aisle Display
Crown Pro is using this permanent end of aisle display to merchandise its new Heroes Of The Locker Room branded sports novelties and gifts. The display features officially licensed merchandise for Major League Baseball, the NFL and the NBA, targeting boys ages 6 to 16.
The display offers an eye catching, well managed merchandising solution featuring an integrated line up of photo frames, magnets, stickers, stampers, key chains, gift bags, mouse pads, luggage tags, coin purse, water bottles, gift tins and mugs.
Crown Pro is creating a sports destination department under the umbrella brand "Heroes Of The Locker Room" and has placement in Kmart, Wal-Mart, 7-11 and Target stores.
Nancy Lopez Golf merchandisers Provide Flexibility
Nancy Lopez Golf used these permanent merchandisers for the retail introduction of its clubs and accessories designed exclusively for women.
The units are offered in both 4’ and 9’ versions to accommodate the needs of different retailers.
The merchandisers provide retail flexibility and create a presence that complements the image, style and corporate commitment that the Company is bringing to the industry, dedicated to "Defining the Women’s Game."
The merchandisers were designed and produced for Nancy Lopez Golf by Frank Mayer & Associates, Inc., a Grafton, WI-headquartered full-service point-of-purchase and sales promotion firm.
Giant Bicycles Joins With Eddie Bauer For Bicycle Partnership
Giant Bicycles and Eddie Bauer have joined forces to launch Giant’s Eddie Bauer Edition bicycles through a three year partnership agreement. Giant and Eddie Bauer have developed a comprehensive marketing program to support this unprecedented bicycle venture. Giant’s Eddie Bauer edition bicycles will be featured in Eddie Bauer catalogs, as well as with point-of-purchase materials in Eddie Bauer Sportswear stores across the U.S., national advertising and a comprehensive specialty bicycle retailer marketing support program.
"The Giant/Eddie Bauer partnership and line of bicycles will potentially reach tens of millions of active Eddie Bauer customers who ride recreationally and want a bicycle created just for them," said Jim Simmons, Giant’s Director of Marketing. "This is a first for both companies and no other bicycle brand has focused more on reaching so many potential recreational riders."
Teen Boys Drive The Sneaker Market According To Zandl Group Report
For teen boys, sneakers represent the high-powered cars they dream of owning, which is why they remain committed to athletic shoes, regardless of fashion trends, according to Irma Zandl, President of The Zandl Group, a New York City-based marketing and trend house specializing in young consumers.
The nationwide Zandl Group Consumer Panel revealed that the average teen boy buys four pairs of shoes a year, three of them sneakers, making them a critical barometer in forecasting athletic footwear trends. Teen boys on the Consumer Panel recently evaluated 10 leading sneaker manufacturers. Cool/Getting Cooler: Nike 71%, Adidas 65%, Skechers 37%, Airwalk 37%, Reebok 31%, K-Swiss 26%, Vans 21%, Converse 20%, New Balance 18%, Etnies 12%. Losing It: Converse 60%, Reebok 55%, Airwalk 53%, Vans 52%, New Balance 47%, K-Swiss 44%, Skechers 40%, Etnies 37%, Adidas 24% and Nike 21%.
Spalding Introduces Top-Flite Bi-Metal Golf Ball
Top-Flite division of Spalding Sports has introduced the Top-Flite Bi-Metal golf ball, which sets a new standard in the premium distance category by utilizing Metal Matrix Distance Technology, combining a Titanium cover with a Tungsten enhanced core.
The Top-Flite Bi-Metal golf ball will be supported with extensive sampling and an
in-store merchandising program.
Porsche Introduces High-Tech Tennis Rackets
As part of its 1999 model year Selection lifestyle accessory range, Porsche Cars recently debuted two high-tech tennis racquets which incorporate the same principles and materials used in its championship race cars. The Porsche Pro and Porsche Pro Plus tennis racquets feature the same construction technique used in the carbon-fiber body panels of the Porsche 911 GT1. "It’s only natural that Porsche has become involved in tennis," said Joel Ewanick, Porsche Marketing Director
Bell Sports And Crayola Create Colorful Bike Helmet
Bell Sports and Binney & Smith’s Crayola brand have joined forces to introduce a new bike helmet design for kids. Designed as a way to make safety fun, the combination Bell helmet and Crayola Color WipeOffs dry erase marker package offers both a quality helmet and creative design kit.
Throughout 1999, kids are encouraged to create their own helmet design and enter it into the "Bell and Crayola Create a Colorful Helmet" contest. The winner will have his or her design produced on a helmet to be included in the Bell line for 2001. The bundle includes a well-ventilated Bell helmet featuring a white Microshell top, four Crayola Color WipeOffs dry erase markers, and two fun stencil patterns.
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