Spalding And NBA Launch ‘Infusion’ Basketball
Spalding and the NBA have introduced a revolutionary new basketball, the Spalding NBA Infusion basketball, which is never under-inflated. Spalding’s exclusive Micro Pump incorporated into the basketball allows the player to add air to the ball anytime, anywhere. According to consumer research, the number one consumer complaint about basketballs is the deflation that occurs over time. Recognizing this problem, Spalding spent the past 20 months developing a basketball that is always ready to play.
The Spalding NBA Infusion basketball will be supported with a multi-million dollar marketing campaign including floor displays, shelf displays, and a shelf demonstration display.
Lego Soccer Kiosk Featured At Toys ’R’ Us
Lego Systems developed this soccer pallet display as a tie-in to the Lego/MLS Soccer Experience Truck Tour that was traveling across the country to different Toys `R’ U.S. locations.
To heighten awareness of this event and to stimulate sales, the graphics list tour dates and locations and also encourage the consumer to purchase more Lego product in order to build their own “Super Stadium.” An interactive game is accessible at “kid” level that activates a sound chip when a goal is scored drawing more attention to the display.
Integration of an interactive element that is easily accessed by kids and high quality graphics makes this display different from the typical pallet display.
The Lego Soccer Kiosk was produced by Triangle Display Group of Philadelphia, PA.
Nike MORF Unveiled
Nike is launching Nike MORF (Multiple Option Replaceable Footwear). The Air Zoom GP III, the signature shoe of Sonics’ star Gary Payton, will allow players to remove the outer shell as it wears down and replace it with a new one, while keeping the comfortable inner “chasis” intact. “Nike MORF is a replaceable concept that allows consumers to change the way they look without changing the way they feel,” said Dan Jones, Nike’s Basketball Business Director.
Burton Snowboards Action Figure Promo
Burton Snowboards produced limited edition Covert Action figures to commemorate its Seven Series snowboard line, Seven 57 snowboard model and Analog clothing series. The sale of each product is accompanied by one of these action figures.
Burton Snowboards Creative worked with Crew Design New York City, on the Promotion.
E-B Display Company, Inc., Massillon, OH, will be showing this Smith and Wesson Vacuum Formed Wall Clock, a permanent display fixture that is both inexpensive and practical for sporting goods retailers. This is a display that would be placed in an "Out Front" visual location. Smith and Wesson Clocks have integrated well into other print advertising and promotional items being produced with the same image and graphic approach. The clock was used an integral part of Smith and Wesson's Marketing introduction of a new and unique target pistol. To learn more about this display, contact Jack Guthrie, at the POP Marketplace, Booth 8424; or call 330-833-4101.
ETONIC VIRTUAL INVENTORY TOWER. This display facilitates sales of high-end golf shoes with virtually no assistance required by in-store sales help. The tower allows smaller and mid-range golf pro shops to offer consumers a wide array of product without having to invest in inventory. Customers can select quality golf shoes, size them and order a custom pair without the inconvenience of waiting for sales help. Created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, New York 11747. POPAI AWARD ENTRY.
ECG SERIES HEART RATE MONITER WATCH DISPLAY. The display design challenge was to incorporate the familiar Freestyle Watch fine shape in a high tech looking fixture for the new line of Freestyle ECG Heart Rate Monitor Watches. The display combines a small footprint, merchandising flexibility for product categories, casters for display mobility, product security by using locking cabinets and a product storage area. Created by Concept Displays, 1140 S. Rockefeller Avenue, Ontario, CA 91761. POPAI AWARD ENTRY.
RAPALA STORE WITHIN A STORE. This display retrofits onto the retailers' existing gondolas. The system organizes the Rapala product in an informative way, adding value to and reinforcing the brand image. The graphic panels act as a silent salesman for the retailer and can be interchanged depending on seasonal promotions. Created by Gage In-Store Marketing, 10000 Highway 55, Minneapolis, MN 55441. POPAI AWARD ENTRY.
Acushnet Company Titleist 24 Dz. Tour Distance SF Intro Displ
The new Tour Distance SF introduction display was designed to communicate technology advancements to an existing product. The display was designed to occupy minimal floor space in retail areas where space is at a premium. In order to solve both of these functions, the riser was extended down the side of the tray in order to maximize the billboard area. The riser was printed 8/colors and UV coated on foil to exactly match the packaging it displays. Litho sheets were then combined to single face B-flute to create an eye-catching header card. The Titleist Tour Distance SF Intro Display was created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134
MLB Collectible Merchandising
This is Major League Baseball's first specific merchandiser for collectibles. The permanent display can merchandise product whether sitting, standing or hanging. The memorabilia is showcased in a single area within the store using this handsome display. The unit is versatile so that it can be used by large sporting goods stores as well as small collectible shops. The full slat wall display has virtually no front or back so that it may be configured to display merchandise anywhere in the store. It is shipped fully assembled without product, allowing retailers to select from around the store to customize the display. Graphic Panels can be changed for future MLB promotions and the display features a locking case for more expensive merchandise. The MLB Collectible Merchandiser was created by Phoenix Display/International Paper, 33 Phoenix Drive, Thorofare, NJ 08086.
Back to Top
To See previous issues of Creative Sporting Goods Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
