Finish Line Introduces Pedestal To Display Latest Shoes
Finish Line is placing this pedestal display outside its store entrances in shopping malls, to feature the latest shoes and to entice shoppers to enter the store. With the sleek styling and materials, the display is eye-catching, yet complimentary to the designs of the shoes that it showcases.
The display is made of MDF board for the base; 3/16" acrylic for the base and shelves; and 2-color screened 4mm Coroplast.
The graphics were designed by Finish Line and Rapid Displays, a Chicago, IL point-of-purchase display firm, was responsible for the structural design and manufacturing.
Wilson Develops Baseball Glove Floor Display
This Ball Glove Floor Display was produced for Wilson Sporting Goods Company.
The vac-formed trays spin independent of one another providing ease of “shoppability.” The trays have a custom designed contoured well which allows proper placement of product creating an organized and appealing floor display.
The display header prominently conveys that Wilson is the “Official Ball Glove Of Major League Baseball.”
This display was created by Great Northern Corp., a Racine, WI-based p.o.p. display firm.
Oregon Scientific Displays Sports & Fitness Products
Oregon Scientific Inc., Portland,, OR, has formed a new Sports and Fitness product division to market such products as Altimeter Watches, Heart Rate Monitors, Pedometers,, Compass Watches and Stopwatches. The products are targeted to all levels of fitness enthusiasts, from the most serious athletes to the leisure walker.
Oregon Scientific is using an array of counter displays and floor merchandisers to attract attention to and demonstrate the products.
Razor & Chrysler Unveil Dodge Razor
Razor USA, manufacturer of the popular Razor kick scooter and the Chrysler Group, have unveiled the Dodge Razor concept car. The Dodge Razor includes two matching Razor scooters ready to ride in the back of the vehicle.
“The car captures all the aspiration, emotion and inspiration of a great sports coupe while personifying the sleek, fun cool of the Razor brand,” said Carlton Calvin, President of Razor USA.
“We searched for a name that reflected the energy and attitude of the car and Razor’s youthful brand image was a perfect fit,” said Akino Tsuchiya, a designer for Chrysler.
Timex Debuts Ironman Speed & Distance System
Timex is introducing the Ironman Speed & Distance System, which consists of: a Global Positioning System (GPS) receiver produced by Garmin International and a watch/monitor that are connected wirelessly by a radio signal. The receiver captures position data from GPS satellites and transmits precise, speed, distance and pace readings to the watch. “This product brings the reliability of GPS technology to athletes in a user-friendly package,” said Gary Kelley, Garmin’s Director of Marketing.
Coastal Woodworks & Display, Inc., Nobleboro, ME, will be showing. This Head Penn Floor display designed to merchandise a very large inventory of America’s Best Selling Tennis Balls. The displays are being used in retail sporting goods stores and at tennis tournaments across the country. The unit is constructed of Eastern White Pine and is partially pre-assembled for fast installation at retail. To learn more about this display, contact Bill Bickel at POP Marketplace, Booth 8647; or call 207-549-4538.
Spalding Sports Worldwide Top-Flite XL 3000 24 Dozen Floorstand
This display was designed to create awareness with respect to the product improvements while giving the retailer a profitable, refillable unit that ultimately developed long term customers buying the same products in larger volumes. The floorstand is unique and innovative in many ways. The shape of the tray will carry through on all Top-Flite merchandising vehicles, providing instant brand recognition. The unit also promotes the entire product line and showcases the product on three sides with graphics accordingly, increasing visual impact and creating impulse purchases. The riser is printed offset 4-colors and varnish laminated to B flute singleface corrugated. The Top-Flite XL 3000 24 Dozen Floor Stand was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Back to Top
To See previous issues of Creative Sporting Goods Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here