Reebok Opens Rbk Concept Store In Philadelphia
Staying true to the roots of the Sounds & Rhythm of Sport brand campaign, Reebok continues to fuse music, sports and entertainment in its first-of-a-kind concept store, titled Rbk, located in downtown Philadelphia.
Rbk, also the name of Reebok’s street-inspired, cutting-edge footwear and apparel collections, will feature culturally-relevant product that truly represents a mix of urban fashion, athletic artistry and hip-hop attitude.
This retail environment includes a lounge area and VIP room with DJs spinning hot beats every Friday and Saturday creating an atmosphere where music, sports and fashion merge to give the consumer the ultimate entertainment experience.
“For the first time ever, a store has been created to offer a culturally-connected experience,” said Larry Gore, Reebok’s Sr. V.P. of Global Retail. “Our premier Rbk store will be an exciting destination for consumers to relax, listen to music and hang out while doing some shopping at one of the coolest spots in town.”
Realizing that much of today’s fashion is inspired by entertainment and music icons as well as professional athletes’ original style, Reebok’s new Rbk store brings an innovative style to Philly's prominent South Street area.
Philadelphia 76ers star Allen Iverson will have his signature I3 collection significantly featured in the first “Rbk" stand-alone retail store.
adidas Banner Stand Attracts Soccer Fans
adidas is using this banner stand to support its soccer products at the point-of-purchase.
The two-sided, sturdy metal banner stand holds 2’ x 7’ posters. The posters are four-color litho printed on 24 pt. card stock.
The unit requires a minimum of floor space, yet provides strong brand identification with multiple adidas logos. Full color photography of soccer player attracts the attention of soccer enthusiasts.
This banner stand was created for adidas by The AdArt Company, a Los Angeles, CA-headquartered point-of-purchase display firm.
Adidas Golf Apparel Fixture Program. This program is an initiative by Adidas to refresh and reposition the product line in golf and sport with a program that can be customized store-by-store. A variety of components can be mixed and matched to produce high end fixtures that fit the various retail environment sizes, best selling products, traffic patterns and seasonal selling cycles. The displays regardless of the store size or number of fixtures used. Created by The Niven Marketing Group, 745 Birginal Dr., Bensenville, IL 60106.
SoccerPal InfoWing
This two-pocket InfoWing is used in sporting goods retail accounts to help sell SoccerPal soccer training products. The InfoWing is available in several configurations and pocket combinations. They can be attached to shelves, peg hooks, slatwall, gondolas and pallet racks using adhesive, magnets or special adaptors. The plastic pockets hold sales messages, product and/or warranty information and features/benefits. The InfoWing is ideal for attracting retail shoppers to a product areas as well as communicating the uses and facts about the products. The pockets slide onto the display, for an adaptable, yet long lasting products information center. The SoccerPal InfoWing was created by SalesEdge Displays™, Division of Vidpro International, Inc., 1624 West Crosby Road, Ste 124, Carrollton, TX 75006.
Head Penn Floor Display
This display was designed to merchandise a very large inventory of America's best selling tennis balls. The displays are being used in retail sporting goods stores and at tennis tournaments across the country. The unit is constructed of Eastern White Pine and is partially pre-assembled for fast installation at retail. The Head Penn Floor Display was created by Coastal Woodworks & Display, Inc., P.O. Box 137, Nobleboro, ME 04555.
Back to Top
To See previous issues of Creative Sporting Goods Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
