New Disney Battery Packs Displayed On Counters
Powerful Greetings, Troy, MI, is launching a new Disney-themed battery and self-adhesive gift tag accessory. P.O.P. displays featuring the Disney characters are supporting the launch.
Powerful Greetings’ batteries feature an easy-peel back allowing the product to adhere itself securely to any present. The top of the Powerful greetings card serves as a “to/from” gift tag, giving each package an attractive, personalized feel.
“We’re excited to work with Powerful Greetings on this new line that complements the perfect Disney gift,” said Rona Goldman, Sr. Manager, Hardlines, Disney Consumer Products. Pam Turkin, President, Powerful Greetings, said, “The new Disney-themed line will encourage consumers to consider the batteries as part of any gift and will help us expand our customer base.”
Softspikes & Golf Digest Run Joint Promotion
Softspikes®, a leading golf cleat brand, and Golf Digest, have announced a joint promotion whereby consumers purchasing a pack of Pulsar™ cleats, will receive a 12-month subscription to Golf Digest magazine.
As part of the promotion, Softspikes will place point-of-purchase displays at thousands of stores that carry Softspikes-brand cleats. Golfers purchasing Pulsar cleats at these outlets during 2006 will receive a special code inside the pack of cleats to redeem their 12-month subscription.
“With 99% of golf’s 26 million players now wearing plastic cleats, a fresh set of cleats is essential to every golfer’s game,” said Rick Oleksyk, President, Softspikes. “We can’t think of a better way to encourage golfers to change their cleats than to include a one-year subscription to one of the best golf magazines in the world.”
Mystique Mid From AND1 Displayed At Finish Line
The new Mystique Mid from basketball footwear company, AND1, is now available exclusively at Finish Line stores.
The shoe will be backed by a significant marketing push including a major television, print and online campaign as well as a gift with purchase, a limited edition of the new Asia-Pacific Mix Tape with the purchase of any Mystique. A Mystique shoe tower will also be prominently displayed in every Finish Line where the shoe will be sold.
“We are pleased to be working with AND1 on an exclusive shoe supported by a national ad campaign,” said Kevin Flynn, Finish Line’s SVP of Marketing. “Exclusivity, along with the added value of a gift with purchase, continues to help Finish Line differentiate itself in the mall as well as bring additional shoppers into our stores.”
Finish Line Unveils Paiva Store For Women
The Finish Line has unveiled Paiva, a premium athletic specialty store that speaks to active, trend conscious women through its products, brands, store environment and level of customer service. The Company selected the name “Paiva,” meaning ‘of the light,’ because light is a source of energy and strength.
The Paiva chain will be primarily mall-based and target 25-40-year-old active women who exercise frequently. Product offerings will feature the best assortment from the top athletic brands in addition to housing a collection of private label fashion basics.
The Paiva store design exudes energy through its materials, design, layout and product assortment. The environment is clean and light, with an inviting, comfortable feel.
The Generation Gap May Be Shrinking
Boomers seek to surround themselves with things similar to younger generations and marketers need to take notice, according to Euro RSCG Worldwide’s latest Prosumer Pulse. “While the Boomers’ wish lists are similar to the younger set, their access to these things is very different,” said Mark Blankenship, COO at Euro RSCG Chicago. “Boomers with loads of disposable income and a quest for youthful endeavors gobble up items at a growing rate.”
Boomers surveyed placed an above average value on the following: Starting a New Career -Of those Boomers surveyed, 62% saw a total career change as a viable option; Sports/Fitness-More than 75% of Boomers see sports and fitness as key to staying young; Cell Phones/Internet-Two-thirds of Boomers use cell phones and Internet to facilitate their active lives; and Pets-Two-thirds of Boomers surveyed say their pets keep them young.
Humminbird Display. This display creates a professional "brand center" in which to highlight humminbird fishfinders and GPS navigation equipment. It shows the product in an environment with a premium look and feel while reinforcing the high technology attributes of the product line. A modular design was selected to enable the dealer to tailor the display to products and to expand the offerings in the future. Created by Great Northern Corporation, Consumer Packaging and Display, PO Box 044740, 1800 South Street, Racine, WI 53404.
Pinnacle Golf Ball Versatile Floorstand
This attractive floor display uses a combination of different materials including Melamine laminated particle board atop a steel base. The shelves are injection molded and the header sign is Sintra with an Acrylic sign Holder. The unit is strong and durable and holds 20 dozen packages. The shelves can hold 3 different size sleeves to accommodate different packages including 6 paks, 4 paks, 3 paks , etc. providing a flexible display with versatile capabilities. The Pinnacle Golf Ball Floorstand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
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