Creative Online

CREATIVE Sporting Goods Merchandising
February/March, 2007



Goodtimes Installs Dynamic Digital Storefront

Goodtimes Skate Shop, located along the Pacific Coast Highway in Southern California, has installed a dynamic digital storefront from Epson, a supplier of value-added p.o.s. solutions.

The newly installed four-by-five foot digital display illuminates the storefront with extreme skate boarding video, attracting attention and creating sales lift while increasing the store's brand recognition and improving the overall shopping experience. “The skateboarding industry is very visual, and our target audience is increasingly more tech-savvy,” said Brad Block, Owner of Goodtimes Skate Shop. “It’s crucial that we continue to attract the younger generation. The digital storefront gives us an edge.”

“Goodtimes Skate Shop is an ideal example of how retailers can utilize digital marketing technologies to reinvent and differentiate themselves to compete more effectively,” said Bud Weist, V.P., Epson Sales and Marketing, System Device Group.



Shimano Introduces Bicycle Component Displays

Shimano USA sought to unify its brand presence in the independent bicycle channel with a comprehensive display system.

A unified system incorporating Shimano’s silver and blue color scheme was utilized throughout all of the elements, with the Shimano logo prominently silkscreened on each piece. Giving bicycle dealers these useful display tools has not only elevated the Shimano brand, but increased the overall visual appeal of the stores as well.

The comprehensive display system was designed and produced for Shimano by Concept Designs, a point-of-purchase display firm located in Palo, Alto, CA.



Lucky Strike Lanes Opens As America’s First Bowling Lounge

Lucky Strike Lanes has opened in West Nyack, NY. This hip hangout is not your typical bowling alley. Lucky Strike Lanes offers quality food, dramatic ambience, a bar, upscale game room, private lounge and a sophisticated A/V system programmed with art, videos, media and sports.

With a capacity for nearly 700 patrons, Lucky Strike's newest location features: 12 state-of-the-art lanes; custom lounge seating replacing the traditional molded plastic chairs; a 100-foot by 10-foot video wall featuring cutting-edge images of artwork from today's hottest emerging artists of all genres, as well as music videos, a menu featuring over 100 gourmet selections; 6 custom pool tables and the country’s first “Killer Spin” lounge featuring state-of-the-art ping-pong tables.


Clearr Corp. has developed a user-friendly solution to meet the rising demand to display large indoor backlit graphic media for trade show exhibits. Available in sizes as large as 10' (3m) by almost any dimension, Clearr’s XXLiteT provides the user with a highly-simplified method of graphic installation and changes. XXLiteT offers superb styling aesthetics and industry-leading illumination qualities ents. XXLiteT may be ordered with its standard-anodized aluminum finish, or in a variety of colors. Graphic changes can be accompished in minutes by one person. It may be wall-mounted, or stand independently. For more information, contact, Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427.


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