Callaway Golf Debuts Shop-In-Shop Program
Callaway Golf recently worked with Entolo, the retail design and manufacturing firm, to develop a unique, branded store-in-store concept to showcase Callaway products and the Callaway Golf lifestyle, worldwide.
Callaway’s retail program debuted at the recent PGA Show in Orlando, FL. As part of its elaborate 14,000 sq. ft. tradeshow exhibit, also designed and produced by Entolo, five store-in-store vignettes were on display and then transported to various retail locations to launch the initial soft rollout of the program.
“The Callaway Golf concept is a revolutionary approach to traditional golf retailing,” said Mike McCormick, Executive Vice President, Global Sales, Callaway Golf. “The merchandise presentation, architectural design and communications package speak to the technological superiority of the product, while reinforcing our motto, Enjoy The Game.”
Nike Sports Murals
Nike Canada recently commissioned Segami Images, to develop lenticular mural images featuring high profile sports stars; Curtis Joseph, Toronto Maple Leaf’s goalie and Vince Carter of the Toronto Raptor’s. These murals were displayed in a busy walkway, located adjacent to Nike’s retail store in Toronto. By walking past the wall, pedestrians can see the image moving along with them.
For more information on Lenticular products, contact Segami Images, 119 Vanderhoof, Toronto, ONT, CAN M4G 4D4.
Wilson Smart-Core Program
The objective of this program was to produce an integrated modular system which highlighted Wilson’s new packaging and helped consumers identify the right ball for their game. Wilson’s initial request was to design a counter unit for golf ball sleeves. The quantities for the counter unit pointed towards a vacuum formed tray. Once the floor stand requirement was introduced, an opportunity was identified to design an upscale injection molded tray with an integrated product guide. The textured molded tray became the cornerstone of the modular display system for golf balls and eventually utilized for golf gloves as well. This display, which won a Gold OMA in the Sports, Toys and Accessories Category, was created by Cormark, 1951 Touhy Avenue, Elk Grove Village, IL 60007.
Nike Footaction “Urban” Program. This display was designed to promote a dynamic departure from Nike's traditional sports image and to capture a new segment of the athletic footwear market. The display features powdercoated steel frames, wire, formed steel shelves and hangbars, acrylic graphic panels, injection molded graphics inserts, castors, graphics. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. Silver Award.
Titleist 24 Dz. Tour Distance SF Intro Display. The display was designed to occupy minimal floor space in retail areas where space is at a premium. In order to solve both of these functions, the riser was extended down the side of the tray in order to maximize the billboard area. The riser was printed 8/colors and UV coated on foil to exactly match the packaging it displays. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. BRONZE AWARD.
Etonic Virtual Inventory Tower. This display, which offers high-end golf shoes, requires virtually no assistance by in-store sales help. The tower allows smaller and mid-range golf pro shops to offer consumers a wide array of product without having to invest in inventory. Customers can select golf shoes, size them and order a custom pair without the inconvenience of waiting for sales help. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, New York 11747. SILVER AWARD.
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