Reebok Display Places Footwear In Music Stores
In an industry first, Reebok is truly fusing music and sports by partnering with music stores nationwide, including music store giant Wherehouse, to give consumers a preview of the Company’s freshest footwear weeks before the collections are available at athletic specialty, sporting goods and urban retailers.
Placed in a protective three-by-five-foot display case located near the store’s top selling music, the Rbk product is designed to whet the palates of consumers in search of the latest in music and fashion.
According to Micky Pant, Reebok’s Chief Marketing Officer, the display helps capture the excitement of Reebok’s new Rbk collection and its ongoing marketing campaign, the “Sounds and Rhythm of Sport,” which fuses music, sports, entertainment and technology in a way that appeals to today’s urban youth. “Our consumers spend a great deal of time in music stores, so it’s the perfect place to showcase our products,” said Pant.
Currently, 1,100 Rbk displays are in place at music stores across the country, with 400 placed at Wherehouse locations.
Products are displayed in the acrylic display case, with a supplemental product card featuring the name of the shoe, its product features, a launch date and retail locations where it can be purchased.
Kolpin Features Soft Firearm Case Bracket
Kolpin Outdoors, of Fox Lake, WI, is using this custom wall-mount display bracket for its soft firearm cases.
Each bracket holds up to 12 gun cases from either slatwall or pegboard. The display prominently features the Kolpin brand name on the front panel. A 1" diameter steel tube support arm is able to withstand heavy loads while its slim profile provides high-density product packing with easy-access to all of the cases. The optional backer card can be used to reinforce the Kolpin brand. The modular bracket design allows for a custom-built display racking system that permits co-branding with the individual retailer.
The Kolpin Soft Firearm Case Bracket was produced by Concept Designs, Inc., based in Mountain View, CA.
Spyderco Display Demonstrates New Closing Mechanism
Spyderco, Inc. of Golden, CO, required a display that would encourage customers to pick up and close the new Meerkat knife, featuring a unique locking mechanism.
The display copy outlines the challenge, “Close it if you can,” encouraging shoppers to experience Spyderco’s quality “feel” and revolutionary closing mechanism. Illustrations on the display show consumers how to close the knife. The 14" high, 24-gauge coated stainless steel display is theft-proof; the display knives are dulled.
The Meerkat from Spyderco display was created by Cultivator Advertising & Design of Boulder, CO.
Oakley Launches Partnership With Macy’s
Oakley, Inc. has announced a retail partnership with Macy’s West. The agreement calls for Macy's to deploy Oakley in-store concept shops in five prime locations. Each shop will feature a complete selection of Oakley's innovative, high-performance products including eyewear, footwear, apparel and watches. Each of the five Macy’s stores will be outfitted with Oakley-branded doublewide eyewear towers and branded footwear and apparel rocket displays to powerfully communicate synergies of the Oakley brand across all product categories. Each location will have an Oakley staff specialist specifically trained about the company’s product offerings.
“Our new partnership with Macy’s West is another step in our strategic plan designed to elevate the retail presence of the Oakley brand,” said Jim Jannard, CEO, Oakley. “Our own retail experience has proven that our new product categories sell best when they are merchandised in a cohesive branded presentation.”
Bushnell Introduces Speedster Speed Gun
Bushnell Performance Optics is introducing Speedster, a versatile speed gun designed to track pitching speeds, cars at the racetrack or serves on the tennis court.
“The Speedster is easy to use and perfect for coaches, parents and sports fans alike,” said Phil Gyori, Bushnell’s Vice President of Marketing. “It’s ideal for the ballpark, racetrack or in your backyard.”
Philips & Nike To Launch Portable Audio Products
Philips Electronics and Nike have announced an alliance to develop technology solutions to enhance the athletic experience. The initial co-branded product offerings are portable audio products designed for sport. Over time, the line will include apparel and equipment that combine communications, connectivity and information to motivate athletic activity.
New adidas ClimaCool Invigorates Sweaty Feet
Adidas has introduced ClimaCool, which increases performance by reducing heat and moisture up to 20%. Featuring a 360-degree ventilation system that maximizes airflow, ClimaCool running, tennis and basketball shoes are available at retailers worldwide.
Promotions for ClimaCool feature tennis star Anna Kournikova, Olympic Gold Medalist Ian Thorpe and soccer star David Beckham.
MindComet Corp., an Orlando, FL-based interactive marketing firm,recently created a custom interactive kiosk for Bombardier Recreational Products, manufacturers of Sea-Doo personal watercraft. The kiosk, dubbed the Sea-Doo Guru, allows Bombardier to promote boating safety and key technologies found on Sea-Doo. The kiosk was custom built around the hull of a Sea-Doo and placed on its transform to increase its visual prowess. The Sea-Doo Guru allows users to easily maneuver through five Personal Watercraft-focused interactive modules via touch screen hotspots. The modules are designed to promote boating safety and key technologies found on Sea-Doo.
Titleist ProV1 6 Dozen Gravity Feed Display. The purpose of this display was to trigger impulse purchases of a new product. 90% of golf balls are sold in the dozen box configuration. Consumers are more likely to try a new product in a 3-ball sample pack. This display achieved full placement at retail and positive increases in sales. Created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134. SILVER AWARD.
Spalding Sports Worldwide Top-Flite XL3000 - 6 Dozen Counter Unit
This display was designed to create awareness of the product improvements, while giving the retailer a profitable/refillable unit. The original quantity ordered on the display was shipped to market prior to the official start of the golf season, a good sign that with product improvements in a good merchandising vehicle, volume would increase and gain in market share achieved. The display’s unique features created a lot of interest. This display, which won a Gold OMA in the Sports Equipment Category, was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
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