Vans Opens New Flagship Store In London
Southern California-based skate and surf retailer Vans recently opened its first London location. The 3,500-sq.-ft. European flagship, Vans@47, was designed by Portland-based MICE DisplayWorks.
Kevin Bailey, Vans’ V.P., Retail, said, “Our Carnaby Street store intimately details Vans’ heritage and brand story through the look and feel of the store. The store’s design cues communicate the key messages of creativity and self-expression through action sports and youth culture that are the Vans lifestyle. Product is featured as art within the new venue, and the boutique sense of space is reinforced by carefully placed and illuminated product juxtaposed with bold Vans’ art images that complete the gallery experience.”
The interior design was developed to exude the warm, humble Southern California lifestyle. A bold palette, based in the Vans’ brand colors, was applied to the building’s historic shop front. Subtle “picture frames” were created on the windows to enhance the view of the dramatic interior.
Aqua Sphere Swim Center. This display is a permanent merchandiser which includes leveling glides on the legs for added stability. The objective for the Swim Center was to market water sports equipment at large retail outlets and specialty stores. The Swim Center uses a variety of materials and was created by Visual Marketing Inc., l54 West Erie St., Chicago, IL 606l0. SILVER AWARD.
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