Timex Features Camo Flat-Pack Display
Timex wanted to obtain display placement and visibility for its Camo Sport Watch in the sport/hunting department of major department stores.
This multifunctional display can be set up as a powerwing only, one or two powerwings on a display base or on the counter in modular six count product trays.
All of the components of the Camo Flat-Pack display are printed in offset litho in licensed Realtree camo graphics, an exact pattern and match to the watch themselves. Brand awareness is reinforced by the Timex logo appearing prominently on all of the main components of the display.
This unit represents a unique approach to the retail presentation of watches.
The Camo Flat-Pack display was produced for Timex by Menasha Display Group, Philadelphia, PA.
Bacou-Dalloz Harley Davidson Helmet Display
The challenge for this display was to create a unit that would attractively display 3 welding helmets while taking up as little footprint as possible. The decision was to display the helmets vertically in order to minimize the footprint. Each display also included clips and brackets so that the unit could be mounted on slat wall or pegboard, if counter space was unavailable. Each helmet rests on on brackets mounted in such a way that the consumer can take the helmets off the display to touch, feel and try on the product. The brand is displayed on a large, prominent H-D. Welding logo on the header. The sides of the display is a bright, vibrant color to grab attention of the shopper from any point in the store. The display units require little or no assembly. The Bacou-Dalloz Harley Davidson Helmet Display was created by Menasha Display Group, 601 E. Erie Ave., Philadelphlia, PA 19134.
LED Display Panel Provides New Look For Finish Line
Finish Line is using Barco’s outdoor LED video screen to promote its line of shoes and sports attire. The 9- x 3-foot LED display is designed to attract attention and increase store traffic.
“When Finish Line wanted to create its new store in Brooklyn, NY, it was faced with the challenge of how to stand out on a retail-busy street,” said Danny Barnycz, President of the Barnycz Group, Manager of the Finish Line project.
The Barco DLITE 7-millimeter LED display was chosen. Twelve Barco outdoor LED tiles were created to custom-fit directly above the entrance doors of the Brooklyn Finish Line store. Each 7mm tile measures 17.6 square inches, creating more than 25 square feet of total surface display area. The LED video board allows Finish Line to display colorful advertising images even in the most extreme outdoor conditions.
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