Sterling Promotions
L.L. Bean Store To Open In Chicago
L.L.Bean, the 96-year-old Maine outdoor gear & apparel outfitter, will soon open its first store in the Chicago region. This is L.L.Bean’s first store expansion outside the Northeast corridor. The new store will be L.L.Bean’s 7th “green” store, incorporating recycled and reclaimed materials as well as state of the art heating, cooling and lighting systems.
“Our stores are where the L.L.Bean catalogs come to life,” said Chris McCormick, CEO, L.L.Bean. “We will offer our authentic product selection of active, outdoor sports gear along with kids’, and men’s and women’s casual apparel.”
Adding to the interest of the new store will be L.L.Bean’s Outdoor Discovery School, where expert instructors offer “Walk-On Adventures,” introductory hands-on experiences in such sports as kayaking and fly-fishing.
Mountain Hardwear Opens Its First Store
Mountain Hardwear, a leading mountaineering and outdoor equipment and clothing company, has opened its first retail store in Portland, OR. The 3,000-sq.-ft. store showcases the largest selection of Mountain Hardwear apparel and equipment and Montrail footwear in the world.
“The store will allow consumers to see the full extent of our product in an environment that represents our brand from entrance to check out.” said Mike Wallenfels, President, Mountain Hardwear.
The store, designed by Portland-based 2 Hemispheres, features a computer kiosk with links to outdoor clubs. “Our vision is for the store to becomes a meeting place for the local outdoor community as they prepare for their next adventure,” Wallenfels said.
Adrenalina To Expand Extreme Sports Retail Destination
Adrenalina, a retail entertainment destination designed for extreme sports enthusiasts, has announced plans to open stores in the Tampa, Atlanta, Dallas, Denver, Houston and New York markets. Jeffrey Geller, President, Adrenalina, said, “We are excited to introduce a unique shopping experience through a store environment that caters to customers looking to meet their extreme sports needs.”
Adrenalina pioneered and branded “The Extreme Store” concept, which showcases top-quality athletic apparel, equipment and accessories in a fun, engaging retail entertainment format. Building on the popularity of the Adrenalina TV program, the stores, which average 10,000 sq. ft., feature the first FlowRider® wave machines to be installed in retail locations.
Schwinn/Mongoose Bike Cone Display
The primary objective of this display was to create a brand statement for Schwinn and Mongoose and separate them from the other bikes at retail, specifically the bike department at Wal-Mart. They wanted an endcap display for different bikes for the whole family. Schwinn has brand equity associated with nostalgia and quality for families getting together and biking while Mongoose is a younger more aggressive brand, but still part of a family. The most important design feature is the presenting of the bicycles in a new way. This display presents bicycles on an angle and in the round. The bikes are easily taken off and returned. The large graphic header/banner forms the backdrop to the bike presentation. The Schwinn/Mongoose Bike Cone Display won a Gold OMA in the Sports Equipment Category and was created by Darko, Inc., 2026 Summit Commerce Park, Twinsburg, OH 44087.
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