‘Nikegoddess’ Women-Only Stores Debut
Nike is opening women-only retail outlets, called Nikegoddess stores, merchandised with an extensive array of Nike footwear, apparel and equipment exclusively for the active woman.
The Nikegoddess stores will be similar to a boutique environment and have a high level of service. In the past, Nike feedback from women revealed that they see a limited amount of Nike product for women at other sports stores and women-only sports stores because most retailers carry other brands too and are reluctant to show every product that Nike manufactures. Nikegoddess stores will sell only Nike products.
“The objective of Nikegoddess is to showcase the breadth of Nike product offerings for the active woman in a setting that women are most accustomed to shopping,” said Kathryn Reith, Nike spokesperson. “Women are used to open views and shopping in department stores or boutiques. The sections will flow together better making it easier for women to find what they are looking for.”
Footwear will be placed on tabletops as opposed to a shoe wall only and there will be more emphasis on merchandising and product presentation.
The first Nikegoddess store will open this fall in Los Angeles with plans to roll out Nikegoddess stores in other cities.
Gravity Games World Planned For Toys ‘R’ Us
emap usa has announced plans to develop an entire Gravity Games World within Toys ‘R’ Us stores featuring an exclusive line of Gravity Games merchandise including bikes, pogos, trampolines, extreme sports action figure toys and youth electronics.
The Gravity Games World within Toys “R” Us stores will be timed to coincide with the back-to-school selling season. The eight-day emap USA’s Gravity Games event revolves around a variety of action sports competitions, including bicycle stunts, inline skating, skateboarding, street luge, and wakeboarding.
“This is an ideal brand to attract more tweens and teenagers to our Toys “R” Us stores,” said Fred Fortier, V.P., Toys “R” Us.
“We expect the Gravity Games to be a powerful brand at retail,” said Karen Cahill, Director, Retail Development, emap usa. “The concept has proven to be successful as an event and a TV program, and our Toys “R” Us partnership takes it to a whole new playing field.”
CATEGORY: Permanent Displays
DISPLAY PRODUCER: New Dimensions Research Corp.
260 Spagnoli Road, Melville, New York 11747
The Top Flite/Strata 96 Unit Ball Tower is a visually appealing, upscale tower that dominates at retail and alerts consumers to the availability of Spalding’s line of quality golf balls. The unit ships KD and installs easily in the field. The display is designed with center cores that are corrugated, a four-leaf clover shelf design to maximize product facings and a wide plastic base to ensure stability.
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