PING Introduces Color Code Putter Display
PING is using this display to introduce a Color Code system that optimizes performance and feel for its extensive range of putters.
The new PING putter Color Code system is designed to properly fit all golfers, no matter their height, putting style or playing ability. The display features 10 putter Color Codes available, each representing a different lie angle that varies by one degree, including maroon, silver, white, green, blue, black, red, orange, brown and gold.
Selecting the proper PING putter Color Code could prove to be a vital aid to better putting, given that the proper lie angle helps the golfer to align the putter to the target line.
“With putting accounting for approximately 40% of the average golfer’s score, the importance of being properly fit for a PING putter cannot be emphasized enough,” said John Solheim, Chairman and CEO of PING, a trademark of Karsten Manufacturing.
Displays Offer ScubaPro Dive Equipment
ScubaPro of El Cajon, CA, required a line of displays to merchandise its dive equipment.
Three displays were developed with each one offering diving masks, regulators or snorkels. The displays were made of brushed aluminum with a clear anodized finish for an affordable yet distinctive high-quality look. All three displays work on slatwall or countertop and are adaptable for gridwall with a bracket attachment. Each is also designed for easy access to the product. The new ScubaPro UWATEC logo is prominently silk-screened on each display for maximum brand recognition. The cohesive look of the displays is designed to be consistent with past, present and future ones.
The ScubaPro dive equipment displays were produced by Concept Designs, a p.o.p. display firm based in Mountain View, CA.
Genmar Partners With Wal-Mart To Promote Boat Products
Genmar Holdings has rolled out an exclusive co-marketing partnership with Wal-Mart to promote all Genmar boat products throughout the U.S. and Canada in what is believed to be the largest boat sale promotion in the history of the marine industry.
Boat Sale USA and Boat Sale Canada offered consumers money-saving incentives on 14 of America’s leading brands of boats. Wal-Mart shopping cards, valued between $300 and $1,000 are being issued to qualifying purchasers of Genmar boats.
Genmar is supporting the promotion with point-of-sale advertising displayed at each participating Genmar dealership. Wal-Mart is adding in-store signage and allowing Genmar dealers to use store parking lots for boat sales as part of the collaborative marketing effort.
Bob Connolly, Exec. V.P., Marketing, Wal-Mart, said, “Teaming with Genmar to offer this added value program is a new way of extending the Wal-Mart tradition of providing extraordinary pricing advantages to our approximately 100 million weekly Wal-Mart shoppers.”
CATEGORY: Permanent Displays
DISPLAY PRODUCER: NYSCO Products LLC
2350 Lafayette Avenue, Bronx, NY 10473
NYSCO created this sturdy and attractive spinner display for Finish Line bicycle accessories and supplies. Excellent use was made of several kinds of materials: coated wood base, welded tubular steel frame, wire shelves, interchangeable vacuum formed shelf inserts, SBS imprinted graphics and a premium turntable for very smooth rotating action, resulting in a very durable and long lasting display that is easy to set up.
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