adidas Features Interactive Beckham Display
To promote the launch of the new David Beckham Predator Pulse collection, adidas has partnered with Angel.com, a provider of web-based advanced telephony solutions, to create a unique shopping experience for the soccer fan.
A toll-free number is advertised on the display, that consumers can call to hear from Beckham himself about the features of his new collection. Beckham also informs the caller that his new range of Predator footwear and apparel is the ultimate combination of performance technology and style.
This promotion takes point of purchase to the next level, allowing adidas customers to hear what a superstar athlete thinks of a new product line. At the same time, it provides valuable information regarding customer interest in the Predator collection, by tracking the number of people who call the toll free numbers from the stores.
New Selection Guide Assists Bicycle Pump Buyers
Blackburn Design, the bicycle accessory branch of Bell Sports, a manufacturer of bicycle pumps, required an easy to read and understand Selection Guide that would carry strong branding and provide information to the consumer. The Guide also needed to be easily updated as new products were added to the line.
Concept Designs, Palo Alto, CA created this Selection Guide to assist consumers in making their choice of bicycle pump. The Guide is 14"H x 19"W powder coated frame with a tubular head piece. The head piece is silk screened with the new Blackburn logo and icon. The ends of the tube were also silk screened with the new Blackburn icon. The frame features bent channels top and bottom to allow for the insertion of an interchangeable graphics card.
A steel mounting bracket is welded to the back of the frame and allows the Selection Guide to be mounted to slat wall, grid wall, or slat grid.
Display Merchandises ‘Life In The Bowling Lane'’
Unknown Bowler Productions has released “Life In The Bowling Lane!,” the world's first comedy DVD made specifically as a point-of-purchase sales item for the 65 million bowlers in the U.S. and Canada.
“Life In The Bowling Lane!” is a fast-paced, laugh-filled, comedy romp in a wild and crazy bowling center, starring the Unknown Comic and co-starring stand-up comedian Bob Zany.
A space-efficient point-of-purchase counter display, which was specially created for bowling centers and pro shops, holds 10 DVDs.
Tony Hawk Helmet Cam Debuts
Digital Blue has launched the Tony Hawk Helmet Cam, a digital camcorder that attaches to a helmet. Digital Blue created the product to enable skateboarders, cyclists, snow boarders and other sports enthusiasts to make their own sports videos as exciting as any on TV.
The Tony Hawk Helmet Cam comes with a 32MB memory card recording up to 30 minutes of video and sound. The software lets kids edit their own videos alongside footage of Tony Hawk.
PING Equipment Trailer Covers PGA Tour
PING has introduced an equipment trailer, which will log more than 35,000 miles covering the PGA Tour.
“The players’ need for faster, more complex service has increased. By adding the trailer, we can quickly respond to their requests,” said John Solheim, PING Chairman.
The 30 ft. trailer, built by FeatherLite, is equipped with a loft/lie gauge, grinding wheel, finishing wheel, electronic swing weight scale, and gripping station.
“From a marketing standpoint, it gives us an on-site presence and a rolling billboard that will log more than 35,000 miles,” said Solheim. The company will also use the trailer for visits to retail locations.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This 2-tier display was created to merchandise Mizuno golf gloves in sports stores, golf and pro shops. It can be used as a counter display or hung on slatwall and is constructed from metal, wire and plastic. The front of the display is laser cut out in a racetrack pattern with a transparent Mizuno blue plastic insert, screened with the Mizuno logo. This unique treatment attracts attention and provides strong brand identity.
Category: Temporary Displays
Display Producer:Rapid Displays
4300 W. 47th Street, Chicago, IL 60632-4476
adidas used this Major League Soccer Mobile to promote the sell-through of adidas MLS Jersey's in soccer specialty stores. adidas currently sponsors 9 MLS teams and each mobile has the ability to be customized by switching out the lower portion of the graphic inserts. All MLS teams and adidas brand identity was highlighted on the upper section, while the moving lower portion highlights the team specific to that store location.
Category: Prismatic Displays
Display Producer: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
Clearr Corporation has introduced DoubleTake® its latest prismatic display innovation which features two images in the space of one, via its patented "zigzag" face profile. As a prospect walks by the display he sees a metamorphosis take place as one image transitions into another. The viewer is captivated and often positions himself to view the action repeatedly. DoubleTake® is available in tabletop, pedestal, suspended, framed and backlit configurations, all designed to stop traffic at budget-pleasing prices.
Category: Lightboxes
Display Producer: Clearr Corporation
6325 Sandburg Road, Minneapolis, MN 55427
The XXLite Lightbox is a user-friendly solution to display large indoor backlit graphic media. It is available in sizes as large as a l0' x l0' and 8' x l2' and offers a highly-simplified method of graphic installation and changes. It may be used at retail, showroom, airport, tradeshow, sports venue and many other types of display environments. XXLite may be ordered with its standard anodized aluminum finish, or in a variety of colors. Each unit is separated into two pieces for shipping convenience and on-site assembly is quick and easy. It may be wall-mounted or stand independently (with optional hardware).
Category: In-store signage
Display Producer: Virtual Images Unlimited,
636 East Brier St., Suite 120, San Bernardino, CA 92408
This in-store signage was created for Footlocker's "Back in Black" campaign and is the world's largest printed lenticular in-store display produced to date. The lenticular sign is sized at 40"x63" and features a triple flip image, displaying three popular shoe brands. Baseball Caps from each of the three brands also flip at the bottom of the sign. Prestone Printing provided printed banners and mounting hardware to complete the campaign. The banners and lenticular were roll-able, allowing for easier distribution.1,500 signs were produced and displayed in the front window of Footlocker's top grossing store locations.
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